Introduction

Case study Of Golden North Ice Cream Company

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Abstract

This assessment showed the journey of Golden north ice cream company and its growth structure. This assessment speaks properly about their business structure, revenue structure, marketing plan, strategies, and many more components. Golden North Company is a very popular ice cream company in South Australia and this company manufactures a high and unique range of ice cream products. First starting, this firm was introduced as a family business and as the year went by, this company established a better brand image in the market of Australia. Their proper production, management produce, systematic strategy application helps this company to build a better personality in the market and those strategic applications change their business platform too.

This assessment generally speaks about their business structure, marketing plans, their implementations, their marketing placement, and their contribution to the Australian economy. This company generates a significant role in the Australian market and their revenue creates a huge brand image in Australia. This assessment speaks about all those parts which indicate their growth structure and brand value too. Through this assessment, a reader can easily access their information about golden north ice cream company and also be able to get more strategic ways applied by this company.

Table of Contents

Introduction. 4

Discussion. 4

Conclusion. 7

References. 8

Introduction

Golden north ice cream is a very popular Australian company that makes premium quality ice cream all over the world. This company built its identity and reputation by delivering high-quality ice cream products. This company was established in 1923 and this company first started its journey as a family business. After several changes, this company grew on a highway and built its nationality and internationality. This company manufactures 12 million liter ice cream per day in their plants which are situated in Laura, South Australia, and distribute their product all over Australia. Recently, this company has been exporting its products all over the world, especially in China.

Discussion

Vision and mission of this company

This company’s mission is to provide high-quality ice cream distribution to the customers and build their brand value effectively. This company always focuses on delivering fresh products to the customers. Their all ice creams are free from nut allergens, which help this company to provide nut-free production and help to build a healthy environment too. This company always uses fresh milk in its manufacturing process. Their appropriate range of raw materials, fresh milk uses help to build their premium quality products and their innovative products help to increase their brand image too. Their vision is to expand their business all over the world through distributing their unique products and achieve success too.

Business structure and strategy of this company

This company has a unique business structure that helps this organisation to develop better and inspire all workers to increase their success. This company established a new way on their business structure which helps this firm to firefly thinking and operate their local operations that supply a global market (Garg et al., 2021). In South Australia, there are huge multinational companies that produce dairy products. Golden north ice cream companies use significant business strategies which allow them to explore better in the market and access their brand highly.

This company mainly targets to attract household customers and young children who are more like those kind products. This company follows a unique business strategy that helps them to indicate their market target, segmentation, unique sell formula, and position too. This firm always concentrates to develop their position in the market, for this they always apply a proper management framework for its growth (D’Angelo et al., 2020).

These company leaders are well trained and maintain their production, distribution, and management process. Their applying business strategy develops their performance in the market and also builds capability to introduce their excellent product and also create the ability to compete with other companies. Their unique product distribution process also helps this firm to accrue a reputation in the market.

Figure 1: Business structure Golden north ice cream company

Source: (D’Angelo et al., 2020)

Revenue structure

Revenue structure refers to a business component that helps the company to communicate with strategy and help to get a more strategic plan for the company’s future growth. This company creates a significant revenue structure which indicates different parts of this company. Those parts are such as:

Product: This company always focuses on its product manufacturing and distribution. Their products are generally excellent and they always use fresh milk and cream for manufacturing (Singh, 2022). The management team furiously their product distribution on stores and their awesome product generates huge revenue for the company. This company introduces a high-quality oil-free product which creates a high demand in the market (Van der Hee et al., 2019). This company has a unique fan base that approaches their products and quality too. Their team always focuses on reviewing their customers to maintain their qualified products and brand image too.

Customer service: This company always maintains to produce their service concentrated and their products are mainly manufactured on customer review reports. Their team focuses more on providing appropriate services to customers and fulfilling; their requirements too. This company focuses to earn revenue on their customers’ satisfaction. Their strategy is to prepare their product from nut-free and that products are very unique from the other companies. They always look to maintain customer needs, their interests which help this company to innovate new products in the market and create a different market demand over their brand.

Advertising: Golden north ice cream company is one of the well popular ice cream companies which grew hugely in a certain time. This company gets more revenue through advertising their products and it helps to create a big brand too. Through advertising, this firm was able to represent their variety of ice creams and also showed their manufacturing fresh material too. Customers easily access their requirements and for that, their sales volume increases and it indicates a better growth of this company.

E-commerce: This company gets a huge revenue through applying this strategy in business and it helps to develop their brand image in the Australian market. E-commerce service is one of the popular services which generate a huge market response (Coyle et al., 2022). Through these services, this company easily connects with the customers, reviews their products, and also this facility helps to cover all management-related problems. E-commerce services help this firm to develop their relationship better with customers and through this, this company is able to satisfy their clients properly which generates good revenue.

Business growth

This firm starts its journey as a home business and gradually achieves its business in a certain time. Now this company manufactures almost 12 million litre ice cream products daily and distributes their products all over Australia. This company now exports its products to China and also aims to compete with other countries.

Conclusion

After analysing this assessment, Golden north ice cream company is building its brand value in the market through distributing its unique products. This company started its journey as a house business and through the years gone, their business structure changed and it helped this company to develop its position too. This company applies innovative strategy in business structure, which helps this firm to better maintain and they easily access their success structure. This ice cream company focuses on its revenue structure to help indicate its growth process and help to maintain its brand value all over Australia.

References

Coyle, D. H., Shahid, M., Dunford, E. K., Mhurchu, C. N., Scapin, T., Trieu, K., … & Wu, J. H. (2022). The contribution of major food categories and companies to household purchases of added sugar in Australia. Journal of the Academy of Nutrition and Dietetics, 122(2), 345-353. Retrieved from: https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1624321&dswid=5369

D’Angelo, H., Rose, S. W., Golden, S. D., Queen, T., & Ribisl, K. M. (2020). E-cigarette availability, price promotions and marketing at the point-of sale in the contiguous United States (2014–2015): National estimates and multilevel correlates. Preventive Medicine Reports, 19, 101152. DOI: https://doi.org/10.1016/j.pmedr.2020.101152

Garg, V. K., Goss, B. D., & Rothschild, P. C. (2021). A Process Study of the Development of Capabilities for Replication in an Evolving Franchise Chain. Business and Economic Research, 11(2), 227-251. Retrieved from: https://pdfs.semanticscholar.org/036d/9cd2db5f2f4c689d6c8036bfee4febb11a42.pdf

Singh, G. (2022). Sensory and consumer evaluation of lucuma powder as an ingredient for ice cream in the United States (Doctoral dissertation). Retrieved from: https://krex.k-state.edu/dspace/bitstream/handle/2097/41879/GaganpreetSingh2022.pdf?sequence=3

Van der Hee, R. M., Miret, S., Slettenaar, M., Duchateau, G. S., Rietveld, A. G., Wilkinson, J. E., … & Fairweather-Tait, S. J. (2019). Calcium absorption from fortified ice cream formulations compared with calcium absorption from milk. Journal of the American Dietetic Association, 109(5), 830-835. DOI: https://doi.org/10.1016/j.jada.2009.02.017