Introduction

NEW MARKETING REALITIES

Introduction

The relevant three forces that are driving the New Marketing Realities pertain to the Technology, Globalization along with the Social Responsibility (Olson et al., 2018; Morgan et al., 2019). These three forces are bound to drive the new marketing realities. They will certainly bring about the change in the future. The reason for the same is that the consumers can be well considered and classified based on the same.

New Marketing realities and how they change the future

The companies do tend to have the newer capabilities. The value of marketing is accessed with the financial success along with the marketing abilities (Olson et al., 2018; Morgan et al., 2019). The Technology, along with globalization and Social Responsibility tend to highlight the causes as to why the relevance is fuelled. The successful part as in the case of the new marketing realities will certainly bring about a change in the near future. The marketplace can be well considered to be dramatic arena and the same is from the past ten years (Olson et al., 2018; Morgan et al., 2019). This is with respect to the marketing behaviours along with the opportunities and the challenges that tend to exist in case of he economy. The companies do tend to have the newer capabilities. The value of marketing is accessed with the financial success along with the marketing abilities. The Technology, along with globalization and the consideration of the social responsibility too. The technology is crucial as there has been an rise in the e-commerce and the mobile internet (Olson et al., 2018; Morgan et al., 2019). The web penetration, as that in the case of the emerging markets is immense. The same is being highlighted by the Boston Consulting Group.

Major Trends Or Forces Might Affect Marketing

Most of the companies are jeopardizing the ethics. The companies is faced with the problems that have stemmed from the product manufacturing and the use of the materials in the manufacturing that are not environmental friendly (Olson et al., 2018; Morgan et al., 2019). There are various claims that the vendors with the use of technology and that which have made in the past which govern the concern of the sustainability along with the actual practices. This is found to be a consideration of the production in case of technology companies. The Technology, along with globalization and Social Responsibility tend to highlight the causes as to why the relevance is fuelled (Olson et al., 2018; Morgan et al., 2019). The successful part as in the case of the new marketing realities will certainly bring about a change in the near future. There is massive amount of information along with the data of the consumers and the marketers (Olson et al., 2018; Morgan et al., 2019). The same needs to be well considered while the digital balance sheets are being maintained from a technological point of view. The globalization has brought about the newer changes. With the rise in the arenas of shipping, communication and the transportation, the ease of traveling has enhanced the globalization aspects. This is in turn true with the various trends. The annual consumption in case of the emerging technologies is close to $30 trillion. The same is based on the 70% contribution taking place (Olson et al., 2018; Morgan et al., 2019). The rise in the GDP and the demographic trends seem to rise. This is with the various countries. There are various claims that the vendors with the use of technology and that which have made in the past which govern the concern of the sustainability along with the actual practices. This is found to be a consideration of the production in case of technology companies. The Technology, along with globalization and Social Responsibility tend to highlight the causes as to why the relevance is bringing about the relevant changes (Olson et al., 2018; Morgan et al., 2019). The value of marketing is accessed with the financial success along with the marketing abilities. The Technology, along with globalization and the consideration of the social responsibility too. The technology is crucial as there has been an rise in the e-commerce and the mobile internet. The web penetration, as that in the case of the emerging markets is immense. The social responsibility has brought about a complete change in the manner in which the demographics are concerned. The needs and the wants along with the interest of the target markets is all that matters (Olson et al., 2018; Morgan et al., 2019). The preserving of the marketer sentiments and the long term effect in case of the markets cannot be undermined. The goods need to be available and the responsibility of the marketer stems from the same.

Successful brands and products and Justification

The successful brands prevailing are Nissan, Toyota and IKEA. The same are well taken into consideration as the products from these brands are being offered to the consumers based on the tastes and the preferences. The successful part as in the case of the new marketing realities will certainly bring about a change in the near future (Olson et al., 2018; Morgan et al., 2019). There is massive amount of information along with the data of the consumers and the marketers. The same needs to be well considered while the digital balance sheets are being maintained and can be well taken into account.

Conclusion

New Marketing Realities pertain to the Technology, Globalization along with the Social Responsibility. These three forces are bound to drive the new marketing realities. They will certainly bring about the change in the future. The reason for the same is that the consumers can be well considered and classified based on the same. The marketplace can be well considered to be dramatic arena and the same is from the past ten years (Olson et al., 2018; Morgan et al., 2019). This is with respect to the marketing behaviours along with the opportunities and the challenges that tend to exist in case of the economy. The companies do tend to have the newer capabilities. The value of marketing is accessed with the financial success along with the marketing abilities. The Technology, along with globalization and the consideration of the social responsibility too. The technology is crucial as there has been an rise in the e-commerce and the mobile internet. The web penetration, as that in the case of the emerging markets is immense (Olson et al., 2018; Morgan et al., 2019). There are various claims that the vendors with the use of technology and that which have made in the past which govern the concern of the sustainability along with the actual practices. This is found to be a consideration of the production in case of technology companies (Katsikeas et al., 2019). The Technology, along with globalization and Social Responsibility tend to highlight the causes as to why the relevance is fuelled. The successful part as in the case of the new marketing realities will certainly bring about a change in the near future. There is massive amount of information along with the data of the consumers and the marketers. The same needs to be well considered while the digital balance sheets are being maintained from a technological point of view. The globalization has brought about the newer changes.

References

Katsikeas, C., Leonidou, L., & Zeriti, A. (2019). Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review.

Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29.

Olson, E. M., Slater, S. F., Hult, G. T. M., & Olson, K. M. (2018). The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation. Industrial Marketing Management, 69, 62-73.