Scan and identify the relevant code of ethics that

Introduction

TTs170820_983295_3

Advertising Code of Ethics

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With rise in advertising campaigns, it should be noted that the role of the marketing department will be vital as they will need to take steps through which they will be able to share information about the products to their target customers (Cohen & Dromi, (2018). However, while carrying out any form of advertisements, they will need to adhere with the ethical code of conduct.

Now, first from the social media perspective, the marketing team cannot send viral messages and wrong information based on which customers can get attracted. They will need to share only genuine information about the products and the offers available with it. From the children perspective, the marketing team should not target children only as that will lead to unethical practices of marketing.

The company can introduce particular products for the customers and can share a testimonial about the product that will allow the parents to decide whether they should purchase the given product for their children or not (Haseeb et al., 2019).

From the food perspective, it will be vital to make sure that the food delivered to the customers will be of good quality. The operations team cannot compromise with any of the food quality under any consideration. From the gender portrayal perspective, the marketing team cannot remain bias in reflecting any specific gender in their advertisements (Lemanski, 2018). They will need to remain neutral and thus avoid breaching the laws associated with it.

From online behavioral advertising perspective, it will be vital for the marketing team to understand the behaviors of the customers first and later will need to launch the marketing campaign as per AANA Code of Advertising and Marketing Communications (Lemanski, 2018).

Finally, the marketing team should avoid practices related to sending messages and SPAM emails to the customers. It might irritate them and also will result into reducing of overall interest among the customers (Lobo, 2017).

It will be crucial for the organization to even ensure better control over advertising means so that if there are any issues, such mediums can be immediately removed. The marketing team will thereby need to have such mechanisms that will allow them to check on the overall performance of such marketing campaigns, amid the given environment (Lobo, 2017).

Furthermore, the marketing team will need to not only target customers about the products but also share vital knowledge associated with it. It will then allow the customers to determine how the given product will be resolving on the problems that they have been facing (Villarán, 2017).

Thus, as per The Communications Council, it is recommended to the marketing team to follow the given code of ethics, ACCC guidelines, AFGC guidelines, and other Standard Adverting guidelines to avoid breaching of any of the laws and associated principles in a given market environment.

References

Cohen, A. C., & Dromi, S. M. (2018). Advertising morality: Maintaining moral worth in a stigmatized profession. Theory and Society, 47(2), 175-206.

Haseeb, A. S., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2019). Exploring perceptions of advertising ethics: An informant-derived approach. Journal of Business Ethics, 159(3), 727-744.

Lemanski, J. L. (2018). Traditional and emerging ethical concerns in advertising. Ethics in Economic Life, 21(4), 21-29.

Lobo, P. (2017). Survive style 5+ and the ethics of creative advertising. Postmodern Culture, 27(2), 1-12.

Villarán, A. (2017). Irrational advertising and moral autonomy. Journal of Business Ethics, 144(3), 479-490.