Introduction

This assignment is on the firm Apple Inc.’s product portfolio analysis, and it is due on Monday. The corporation is one of the most well-known names in the field of electronic products and communication technology today. It is a global corporation based in the United States. It provides a wide range of hardware items as well as other services to its consumers. The iPhone is a famous product of the corporation (Apple Inc, 2022). The gadget in question is a smartphone.

Importance of Process Design on Product’s Performance:

It is possible to better comprehend the steps necessary to create a product or service when using process design. In addition, the notion aids in breaking down the entire work into smaller, more manageable parts, which makes the process design easier to follow. Concerning the process of product design, the product’s goals and objectives should be justified and discussed, which helps designers to obtain the best results (Bajpai, 2020). The unstructured product development process and a diverse product range sometimes made it challenging for company leaders to make informed decisions. Experimenting with product lifecycles is also aided by this (Apple Inc, 2022). With the help of the concept of process design, the company try to understand the important factors related to the modification or development of the product.

Aim and Objectives

The firm provides high-quality iPhones. Their product prices are likewise relatively exorbitant compared to their competitors. The organisation is aiming to produce sophisticated items to improve its business and market performance. The company’s goals for creating and customising the iPhone are listed below:

• The company’s goal is to dominate the smartphone market by building the most sophisticated smartphone (Bajracharya, 2020). This would help the corporation survive in a competitive market and generate significant income from selling changed items.
• They also want to design distinctive features that set their goods apart from those of competitors.
• The corporation wants to expand its market. This will allow them to extend their market.
• Apple was the firm that offered several innovative features in the smartphone and tablet market. They intend to expand the quickest in the smartphone sector by adopting new technology to improve the quality of their goods and services (Bajracharya, 2020).

Stages involved in improvement in product’s process design and product’s marketing

For Apple, the product development strategy is a step by step process that is discussed below section:

Understand New Requirements of Customers for Modifying Product:

Innovation is a business need for Apple to retain its business in the target market. Regarding this, the company tries always to adopt innovative and advanced technologies to modify product models for meeting the expectations of the target customers (Stimpson and Smith, 2015). Apple does modification in a product like iPhone by applying below presented steps that are:

Collect information related to required raw equipment, materials, and suppliers:

Before the production of a new product or modified version of the iPhone, the R&D team of Apple INC collects information from the market after the conception of products. As a result of this, the company planned what features would be added to new products (Mehta, 2011).

Selection of Suitable Suppliers:

This stage takes place after the first stage to select an effective supplier to ensure a regular supply of quality materials and equipment at a reasonable cost. This step helps the company to ensure the production of the products as per the planning.

Modification in the existing product:

The Company’s manufacturing unit is where the real product alteration will take place. The R&D section of the corporation will utilise the results of their work to produce the updated product. To get things started, R&D staff members will be on hand to provide guidance and assistance. The iPhone’s software will be improved by IT specialists (interaction-design, 2020). To do this, you’ll need a lot of creative thinking and research skills.

Modifying the Production Infrastructure:

For producing modified products, the company should need to upgrade the technology to produce products as per the current demand. With the help of this, the company would be able to increase the selling of an existing product in the market.

Testing of the products for understanding the efficiency level:

Following the creation of a new enhanced product, the corporation should test the developed product in order to determine the degree of efficiency of the newly developed better product. It will be necessary to conduct the practice information collected from customers and testing of the enhanced iPhone at this stage to determine the actual competence level of the new product (Mehta, 2011). As a result, the company will be able to compare the actual performance of the new product with the products’ prior version.

Launching the product in the market:

Apple introduces their product to the worldwide market once a successful development process has been completed. iPhone was introduced by Apple for the first time in 2007. After this, users have come to demand a lot from the company. Due to its unique features and higher processing speed, it is particularly popular with high-end consumers. Apple spends a significant amount of money promoting every new iPhone model before it is released (interaction-design, 2020. Apple uses social media to spread the word about the revolutionary features of its goods. It contributes to the creation of client expectations.

Analysis of the impact of performance objectives on the design:

As per the earlier COO of the company, Mr Tim Cook, the firm continually attempts to improve its goods. Apple’s performance goal is to build a new product or adapt an existing product to meet the needs of all its consumers (Leswing, 2019). The company’s present product is improved to become the market leader in IT. The business prioritises hardware upgrades above product size and design. As a result, the organisation creates action plans for each level of the process design. Initially, the firm does market research. As per the study of Stimpson and Smith (2015), market research is a vital process for Apple to develop its process design approach to meet the new expectations of the customers always. After this, the company develops its goals and objectives for each product.

Apple’s current approach is to improve products every year, therefore, the corporation must try to get required raw materials from global vendors. Next, a product prototype is created. Then professionals test the product multiple times to ensure it meets all expectations. The last stage involves product development and market launch. Apple conducts surveys to gauge consumer happiness (Mehta, 2011). The firm sets its future strategy based on survey results. Acceptable performance goal helps Apple build appropriate iPhone product design.

Conclusion

Apple is a great smartphone supplier. The company’s business is booming because of its creative and high-tech items. The study concludes with the Apple iPhone. It’s a great phone. The firm has various product variants on the market. They are upgrading the product’s technical and interface features. This paper assessed the prior product portfolio. Apple has well-defined objectives for product development. The process design approach of the company for product development has been reviewed and determined to be well-structured for product innovation. The company’s goals and objectives have been created around increased business growth. The plan helps the corporation enhance the iPhone in the foreseeable future. The process design approach is related to effective logistic management and balancing the benefit and cost of the company.

References

Apple Inc. (2022). Apple and Procurement. Retrieved from https://www.apple.com/procurement/

Bajpai, P. (2020). A Look At What’s In Store For Apple (AAPL) In 2020. Retrieved from https://www.nasdaq.com/articles/a-look-at-whats-in-store-for-apple-aapl-in-2020-2020-01-08

Bajracharya, P. (2020). Apple Inc. and its Objectives. Retrieved from https://pranubajra.medium.com/apple-inc-and-its-objectives-75cce24a74e0

interaction-design. (2020). Apple’s Product Development Process – Inside the World’s Greatest Design Organization. Retrieved from https://www.interaction-design.org/literature/article/apple-s-product-development-process-inside-the-world-s-greatest-design-organization

Leswing, K. (2019). Apple is spending more than ever on R&D to fulfill the ‘Tim Cook doctrine. Retrieved from https://www.cnbc.com/2019/08/03/apple-rd-spend-increases-fulfilling-tim-cook-doctrine.html

Mehta, S. (2011). Apple R&D and Steve Jobs Methodology: Long-term vision. Retrieved from https://inspird.com/2011/03/21/apple-r-and-steve-jobs-methodology-long/

Stimpson, P. and Smith, A. 2015. Business Management for the IB Diploma Coursebook. Cambridge University Press.