Operation Management In Coca Cola

Coca-Cola operations management

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Table of Contents

Introduction. 3

Operation management of Coca-Cola. 3

Conclusion. 6

Reference list 7

Introduction

Coca-Cola is one such company that is one among the most popular beverage brands worldwide. Coca-Cola is very well known for the strategies that the company applies and the measures that it takes for managing its various business operations. The company has marked its presence in the business market with its effective marketing and sales operational strategies. The company has identified the importance of systematically managing all its operations so that it can further grow and develop its business across countries. Coca-Cola puts a lot of emphasis on managing its business proceedings in the countries where it operates its business and recruits top talents who make sure that all the business operations are managed effectively.

Operation management of Coca-Cola

Product pricing and distribution: One of the most important aspects of business operations for a company is determining the price and distribution of its products. Coca-Cola offers a huge range of products to its customers and the company also has many other brands under its umbrella (Opait, 2020). The company analyses the wants and the demand of its customers and manufactures products that will help in fulfilling their customer’s demands. This tragedy helps Coca-Cola in maintaining its presence in the business market. The company understands that the price point of their beverage should be less so that it can attract more customers in purchasing their products. The price of Coca-Cola products is very low and reasonable and hence it makes it a dominating beverage company in the world. The taste that the company offers with the price of the products is a very powerful combination that leaves its competitors behind. The company also implements many operations so that these products are distributed to the remote regions of the world and for this, the company has also established many production units in various parts of the world which helps in delivering the Coca-Cola products to the customers in a much easier way.

Figure 1: Coca-Cola marketing operations

Source: (StartupTalky, 2022)

Marketing operations: The marketing operations and strategies of Coca-Cola is very well-known and appreciated. Coca-Cola implements effective marketing strategies that help the company in attracting more customers in buying its products. The marketing operations that are used by Coca-Cola includes strategic promotional methods in various social media platform such as share a coke strategy where customers can print their names in their Coca-Cola bottles and can share it with their social media friends with hashtag shareacoke. The company has also tied up with many social media influencers who promote Coca-Cola products via their Instagram stories posts (Xiao & Zhang, 2020). The company creates advertisements with a sentimental approach. The company also creates advertisements based on the cultural values and traditions of a country. The company has also introduced various innovative strategies that have helped the company in boosting its product marketing. The company introduced frozen drinks in Japan which created a massive craze among the company’s Japanese customers. This strategy helps in increasing the sale of Coca-Cola products in Japan and the company also made a huge profit. The company also sponsors many events which further helps in boosting its sales (Rajasekar &Aashirvad, 2020). The company systematically manages its marketing operations so that it can create greater demand for its products in the business market.

Sales operations:Coca-Cola pays a lot of importance to boosting the sale of its market. The company has been known for adapting effective sales strategies for selling its products. The company realises the fact that introducing new flavours will help them in attracting more customers and the company does this very effectively (Ashraf et al., 2020). The company also boosts its sales by offering their customers discount codes on their bottle’s packaging, the customers can then use these codes to get a discount on their purchase. The company also creates effective brand deals with social media influencers and through its e-commerce websites. The company introduces various brand engagement strategies that further helps in boosting their sales operations. Their sales strategies are very innovative and many other companies also get inspired by Coca-Cola’s sales operations.

Figure 2: Coca-Cola operation management contributing to its growth

Source: (The Coca-Cola Company, 2022)

Customer service operations: Coca-Cola pays a lot of emphasis on enhancing its customer’s service operations so that they can create a better connection with their customers. Coca-Cola imprints its customer service contact number, email address, manufacturing location, manufacturing date and expiration dates in all its bottles so that customers can look through these details if they face any health-related problems after consuming the beverage. The customer service of Coca-Cola is very effective and if any customer gets ill after drinking their beverage then the company does a thorough investigation on the matter and if the company’s manufacturing unit is at fault then the company takes responsibility for the customer’s health issue (Nag & Tran, 2020). The company puts a lot of effort into maintaining the taste and quality of its products. The company also initiates an investigation in its production units for checking the taste and quality of the products that are manufactured. Coca-Cola from time to time implements strategies and measures that help the company in enhancing its customer service operations so that they can serve their customers better.

Conclusion

It can hence be concluded from the study that Coca-Cola puts a lot of emphasis on enhancing its business operations so that it can help the company in its growth and development. The company recruits top talents from all around the world for its various business operations. The company is known for the way it effectively manages its business operations that have contributed to the company being a dominating beverage company in the world. The company understands that its customers play a huge role in making their company a successful one and therefore the company puts a lot of emphasis on creating a strong bond with its customers. The company is renowned for its marketing strategies which help the company in boosting its sales. It is all because the company effectively and systematically manages its business operation.

Reference list

Ashraf, S., Saleem, S., Chohan, A. H., Aslam, Z., & Raza, A. (2020). Challenging strategic trends in green supply chain management. Int. J. Res. Eng. Appl. Sci. JREAS, 5(2), 71-74. Retrieved from: https://d1wqtxts1xzle7.cloudfront.net/63798956/__Data_Issues_AdminPdf_202_CHALLENGING_STRATEGIC_TRENDS20200701-16180-19j8dgu-with-cover-page-v2.pdf?Expires=1642416209&Signature=EuvuHEo0C~5SwWiP8lJal4DCXQqoYVKm7j4NYBhuKDMjJgt7Bsoyl3M-IvEeqNQUQcqSZmOmublUTRE2Ki1MAv7Teh9eC1c86DAAjZBjkvYTlPFQPPTu2CW55x5xAhEx0c~a4pHkCLapKybZzCkyTcImX618nDbZTnUniqeJ-TTHUw7GsWaRvymaZhXgT84djBWrJEebAt9GSwkT1QRxTBGCpXHhmNhKC2W6NRrKCpdfNR-D8ei2xuNIChQkvdlNFAzH~gGpl8TNPFvBBLvZlxu-pB7m12p~qfIfeuuTzt4ety2ngbxmTQiHuyxvMR7lkDLpacjLVTkMS29aMeTegA__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

Nag, B., & Tran, J. (2020). Blue Ocean Strategy and Operations Management. American Journal of Management, 20(2), 33-44. Retrieved from: http://t.www.na-businesspress.com/AJM/AJM20-2/3_NagFinal.pdf

Opait, G. (2020). The Coca-Cola and Pepsi-Cola Businesses,„Fizzy Meeting” in the Management of the Pole Position. Economics and Applied Informatics, (1), 167-176. Retrieved from: https://www.researchgate.net/profile/Opait-Gabriela/publication/341480034_The_Coca-Cola_and_Pepsi-Cola_Businesses_Fizzy_Meeting_in_the_Management_of_the_Pole_Position/links/5ec37d2b92851c11a8741fc6/The-Coca-Cola-and-Pepsi-Cola-Businesses-Fizzy-Meeting-in-the-Management-of-the-Pole-Position.pdf

Rajasekar, A., & Aashirvad, G. (2020). A study on total quality management in Cocacola company. Malaya Journal of Matematik, S (2), 2844-2845. DOI: https://doi.org/10.26637/MJM0S20/0728

StartupTalky. (2022). Analysis Of Coca-Cola’s Marketing Strategy And Campaigns. StartupTalky. Retrieved 17 January 2022, from https://startuptalky.com/coca-colas-marketing-strategy-campaigns/.

The Coca-Cola Company. (2022). Growth Strategy. The Coca-Cola Company. Retrieved 17 January 2022, from https://investors.coca-colacompany.com/strategy/growth-strategy.

Xiao, Z., & Zhang, J. (2020). The Analysis of Effectiveness of Cost Control Strategy on the Profitability of Coca-Cola Company From Year 2015 to 2017. Management, 8(3), 232-239. Retrieved from: https://www.semanticscholar.org/paper/The-Analysis-of-Effectiveness-of-Cost-Control-on-of-Xiao-Zhang/2fc63e8cce32a9810c45bde767e890510d78797b?p2df