MKTG2031 Consumer Behaviour

THE CONSUMERS AND THEIR ETHICAL RESPONSIBILITIES

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Table of Contents

Annotated Bibliography. 3

Article 1. 3

Article 2. 3

Article 3. 4

Article 4. 4

Article 5. 5

Reference list 6

Annotated Bibliography

Article 1

Article name: Consumer-dominant social marketing: a definition and explication.

Author name: Anker, T. B., Gordon, R., & Zainuddin, N.

Year: (2021)

Details of the article: The relevant article shows the importance of prioritising the demand of consumers. A customer can check it before buying the products. On the other hand, the quality of service cannot be verified before buying it. According to the Oxford Dictionary, a consumer is a person who purchases goods as well as various kinds of services for his personal consumption. On the other hand, this relevant article considers that a consumer buys products or services to use for himself only or his family members. It means he is the end-user of the products and he has no intention to resale them. A consumer is an individual who buys different types of products or services to consume the food items for their own purposes and own consumption only. If a person or a retailer retails the products then he is not considered as a consumer (Anker, Gordon &Zainuddin, 2021).He is considered a trader who purchases the products from the wholesalers and sells them to the end-users who buy them to consume the products or services. Keeping the proof of transaction can be considered as a record of purchasing the products. If the customer keeps the proof of purchase then it would be very easy for him to defend those accidents or other unwanted events.

Article 2

Article name: The role of religious motivation in an international consumer boycott. British Food Journal.

Author name: Muhamad, N., Khamarudin, M., &Fauzi, W. I. M.

Year: (2018)

Details of the article: This relevant article is showing the importance of motivation to run business without any conflict. That is the reason making a proper choice is necessary by the consumers because the behaviour of the consumer is very complicated As the global market is open for all so various kinds of goods, original products, alternative products, imitable products and many more are available in the market. One of the most significant ethical responsibilities of a customer is to use the products or the goods properly. Currently, it is a time of globalisation (Muhamad, Khamarudin&Fauzi, 2018). The decisions can be made based on personal preferences, their beliefs, their needs, the influence of the advertisement, family members, friends or relatives and many more. That is the reason many scholars and business experts have presented different types of statements about consumers and end-users.

Article 3

Article name: Definition, conceptualization and measurement of consumer-based retailer brand equity.

Author name: Troiville, J., Hair, J. F., &Cliquet, G.

Year: (2019)

Details of the article: The relevant articles are showing the importance of customer satisfaction through proper services by industries. Various retail traders or a retailer can buy the same products or services from a wholesaler but they are not a consumer because they buy those goods or services for resale. The goods or products may include various kinds of consumable items along with durable consumable products. On the other hand, the services that are paid for can be considered as transportation, electricity, television, entertainment and many more. There is a small difference between the services and the products (Troiville, Hair &Cliquet, 2019).

On the other hand, if the consumers fail to produce the proof of purchase then it may be very difficult for them to settle down those unwanted events. A customer has many responsibilities in order to make their products fruitful. Self-help is one of the most significant responsibilities among them. It is found from many types of research that self-help is always desirable. He needs to collect the information and choose as quickly as possible while purchasing a product. He can do it more easily than anyone else. It is better to become self-sufficient rather than getting any losses or injuries.

Article 4

Article name: Avoiding food becoming waste in households–The role of packaging in consumers’ practices across different food categories.

Author name: Williams, H., Lindström, A., Trischler, J., Wikström, F., & Rowe, Z.

Year: (2020)

Details of the article: This relevant article shows the importance of avoiding the action such as wasting food by consumers. A customer should not be dependent on the service of the seller. A conscious consumer can take care of his interests and other demands easily. As a consumer purchases their products or services for their personal consumption so the behaviour and the attitude of a customer are extremely complicated. However, a consumer has various kinds of ethical responsibilities while choosing their food items. A consumer always expects to act in a responsible manner so that the consumer can protect himself from being cheated (Williams et al., 2020). So, a consumer is an individual who decides to purchase a product along with a service for their personal uses or consumption.

Article 5 

Article name: Analysis of mediation effect of consumer satisfaction on the effect of service quality, price and consumer trust on consumer loyalty. 

Author name: Lie, D., Sudirman, A., Efendi, E., &Butarbutar, M.

Year: (2019)

Details of the article: This relevant article has discussed the meditation effect on the satisfaction level of customers. The quality of the goods and items can be identified physically. After using the service, a consumer can identify the quality of the service briefly. Proof of transaction or dealing is very essential. So, keeping the proof of a transaction is one of the most essential responsibilities for a consumer. The customers should keep their proof of purchase along with their products or items because various kinds of unwanted accidents or events may take place while purchasing a product. Besides, the reliability along with the regularity of service cannot be identified before use. On the other hand, the reliability of a product can be verified before using it as the consumer consumed it before. This relevant article agreed that all kinds of products have their own user manuals and directions. So it is an essential responsibility of a consumer to use those products properly. If the products are not used in a proper manner then the expected service would not be received and the demand would not be met. On the other hand, if the consumer uses the products properly then he can meet their demand very easily.

Reference list

Anker, T. B., Gordon, R., &Zainuddin, N. (2021). Consumer-dominant social marketing: a definition and explication. European Journal of Marketing.DOI: https://doi.org/10.1108/EJM-08-2020-0618

Lie, D., Sudirman, A., Efendi, E., &Butarbutar, M. (2019). Analysis of mediation effect of consumer satisfaction on the effect of service quality, price and consumer trust on consumer loyalty. International Journal of Scientific and Technology Research, 8(8), 412-428. Retrieved from: https://d1wqtxts1xzle7.cloudfront.net/61052754/Jurnal_International_Acai20191028-98696-f4lbhk-with-cover-page-v2.pdf?Expires=1643876103&Signature=c3YwsE1DlDFBDqmEsax27B0kVICvTo3FUVGu-vePkeXc49dmjbuMKAB2X4804ccwlssH2Cqzj594lEgEMFjbPjmZJecRGALgtFh1RfibDMKM14sViTcw7JRqhth4~S818s~vJ4nKRkx9HO~f8E5q7kRLclW5iqRidxqJSBcx6DntA07AKzmzHiPH5RTElQxAU2raDhPbIskMxm7IwMoY0HU4DPL-0-9OfmioS4Nyk2uBl3hkaRLArKXW3U6-EFxheayqJMvHorcffLHndbzCHGSgXvUJKcFEhVzd2HfHReZX6umlMzPrk0ptFAOPKpq3IR2luysixbKA57L~x79ygA__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

Muhamad, N., Khamarudin, M., &Fauzi, W. I. M. (2018).The role of religious motivation in an international consumer boycott.British Food Journal.DOI: https://doi.org/10.1108/BFJ-02-2018-0118

Troiville, J., Hair, J. F., &Cliquet, G. (2019). Definition, conceptualization and measurement of consumer-based retailer brand equity. Journal of Retailing and Consumer Services, 50, 73-84. DOI: https://doi.org/10.1016/j.jretconser.2019.04.022

Williams, H., Lindström, A., Trischler, J., Wikström, F., & Rowe, Z. (2020).Avoiding food becoming waste in households–The role of packaging in consumers’ practices across different food categories.Journal of Cleaner Production, 265, 121775.DOI: https://doi.org/10.1016/j.jclepro.2020.121775