Introduction

Student name:

Student ID:

Module number:

Table of Contents

Introduction. 2

Discussion. 2

Conclusion. 5

Reference list 6

Introduction 

 Customer relationship management is one of the greater responsibilities of any type of company. In this answer discuss the customers’ relation and the customer’s satisfaction. It’s also about the two luxurious companies’ customer relationships. First is Chanel and second is Louis Vuitton and those two companies are one of the most popular companies all over the world. In the discussion, part describes how the two luxurious companies maintained their customers and satisfied their customers. It helps to understand the customer’s value to those companies. 

Discussion 

Chanel and Louis Vuitton are popular companies all over the world. The customer relationship management monitors the customers’ increment strategies, new technologies and many more including customer satisfaction (Ni, 2021). Chanel customer management provides many types of services for their customers and develops their customers’ trust. The Chanel customers relationship management provides their online sources, social media sources and many more the two types of Chanel customers managements are described below:

Social media customer satisfaction: Customers management works hardest to develop their customer’s satisfaction and their customer relationship. Social media is a great platform that gathers many types of people and it helps Chanel companies to find more customers. On the Chanel social media like Facebook, Instagram, tweeter and many other social sites they post many pictures and videos on their products and it attracts customers (Wu et al., 2021). The Chanel produces stylish products, clothes, bags and many other items for their customers. Many celebrities also like their products and it also increases their customers. Canal has more than 25 million followers on its social media platforms and if the company posts one post its reaches all customers. It helps to develop their communication with the customers. It helps to communicate with the customers via messages, emails and call many more systems.

Figure 1: customer relationship management strategies in channel

Source: (Wu et al., 2021)

Customer trust and loyalties: customer loyalty is also a main job for the Chanel customer’s relationship managers. If the company satisfies their customers and develops their trust toward their customers then they can gain more customers for their company. The customer’s loyalty encourages the customers to come more often to their company (Wu et al., 2021). Chanel produces the best quality products for their customers and develops trust for their buying items. Many celebrities are also ambassadors in their company and if the celebrities also like Chanel companies then the customers the followers also link to buy their products. The Chanel customer’s relationship management also provides better services for their customers. They also solve their queries and maintain a perfect relationship with their customers. 

Solves customer’s problem: Customer relation management also solves the customer’s problems and gives them perfect services. They also take their customers’ advice to develop their productivity and their product design (Liu, Shin & Burns, 2021). The company’s priority is to satisfy their customers and the customers also feel their value. It gives the customers information about the Chanel companies products like bags, clothes, jewellery, accessories and many more. They also give chance to return their products if the customers have any issue with the item.

In the Louis Vuitton companies, customer relationship management also provides great services for their customers and maintains perfect communication with their customers. There are some works that the Louis Vuitton customers relationships management did are described below:

Social media and customer relations: social media is great that gathering different types of people and it helps those companies to attract them with their advertisements. Social media helps Louis Vuitton to exchange information with their customers and their ambassadors. Louis Vuitton has more than 30milions followers on social media and the followers are also excited to see their new products (Liu, Shin & Burns, 2021). Not only virtuality Louis Vuitton also provides hand-to-hand services for their customers. The Louis Vuitton customers relationship management helps to create a virtual community and network with their customers all over the world. Customer retention is a strategy that customer relationship management provides for their company that helps to create customer satisfaction, develop customer trust, loyalty and many more. 

Customers acquisition and e-markets: Customer acquisition is one of the great strategies that the Louis Vuitton companies’ customer relationship management provides to give information to their customers (Bazi, Filieri & Gorton, 2020). It gives the customers information about the Louis Vuitton company’s products like bags, clothes, jewellery, accessories and many more. The customers also feel happy to find information about their favourite product. E-marketing is a new strategy that helps Louis Vuitton companies to develop their services for their company (Bazi, Filieri & Gorton, 2020). The customer’s relationship management provides online order systems for their customers to save their time. It helps Louis Vuitton companies to develop their customers’ satisfaction and their trust.

Brand reputations: The customers’ relation management also monitors others opportunities for their company. If the Louis Vuitton company provides better service for their company than their products’ qualities then they can also gain more popularity (Ma, 2020). Thye company hires models for their companies advertisements and it also helps to gain more attention from then peoples. However, their quality products attract many social media users and the company also gains more profit. It helps them to increase their brand reputation. If the company develops its brand reputation then the company also gains more customers and more profit. 

Conclusion 

After analysing this answer it has been concluded that the customer’s relationship managements provide many services for their customer’s satisfaction and the company’s developments. The customer relationship managements develop Chanel companies and Louis Vuitton company’s customer relationships and communications. Chanel and Louis Vuitton customer management provides many types of services for their customers and develops their customers’ trust. It provides e-marketing, home delivery, product qualities, relationship management, customer satisfaction, solves queries and many more. This service helps Chanel and Louis Vuitton to gather more customers and more views for their company. it also helps to gain more revenue and profit for it. It helps those companies to achieve their goals and become top companies.

Reference list

Bazi, S., Filieri, R., & Gorton, M. (2020). Customers’ motivation to engage with luxury brands on social media. Journal of Business Research, 112, 223-235. DOI: https://doi.org/10.1016/j.jbusres.2020.02.032

Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand’s social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research, 125, 815-826. DOI: http://dx.doi.org/10.1016/j.jbusres.2019.04.042 

Ma, J. (2020). Reconnecting with customers through culture–revisiting the concept of cultural diversity in luxury fashion brands. Journal of Textile Science and Fashion Technology, 5(2). DOI: http://dx.doi.org/10.33552/JTSFT.2020.05.000607 

 Ni, Y. (2021). The brand analysis of Chanel. The Frontiers of Society, Science and Technology, 3(3). DOI: 10.25236/FSST.2021.030314

Wu, J., Ma, T., Lan, Z., Wu, Z., & Zang, J. (2021). A Contrastive Study of Influencer Marketing and Traditional Marketing in New Product Promotion Effectiveness: The Case of Chanel Lipstick. The Frontiers of Society, Science and Technology, 3(1). DOI: 10.25236/FSST.2021.030111