Introduction

Nestle – Company Overview
Nestle was solely established in 1866 by Henry Nestlé. This business grew mainly during WWI and after WWII, increasing its obligations outside the dairy and reducing infant formula.
The company products include distilled water, baby food, espresso, breakfast cereals, chocolate, milk, pet food, snacks, and frozen yogurt. The company’s net worth is 93 127 Million worldwide (Statista, 2021).
The company operates in 81 countries, employs around 328,000 people, and has around 376 factories globally (Nestle global, 2021). As a nutrition, health, and wellness organization, Nestlé is focused on enhancing the value of life by helping to meet basic and vital human needs in the regions of operation. Over the long term, Nestle uses its strengths, capabilities, and innovations to help solve many financial problems facing its networks. Through the marketing mix, Nestlé’s marketing efficiency can be analyzed.

Marketing Mix
Marketing Mix refers to the sequence of activities or strategies that an organization uses to improve its image or products in search. Each component of the marketing mix affects the other. First, they develop the company’s marketing strategy and manage it well, which gives desired result (Thabit & Raewf, 2018). In any case, exterior maintenance and work can take a long time. The marketing mix requires the understanding, research, and details from customers and executives — the 4Ps form a common marketing mix – product, promotion, price, and place. However, the 4Ps gradually integrated many significant elements such as packaging, convenience, people, and politics into the base mix.

4Ps of marketing mix:

Product:
A product can be effective, applicable, or ineffective in terms of meeting a specific need or interest. All products/ services follow the smart product life cycle, and the company needs to address and plan for different levels and their challenges. Therefore, it is significant to determine the issues the company wants to solve. The benefits offered by the marketing mix category and all its functions should be recognized, and the attractive business offer of the product should be explored. In addition, there should be a difference between the potential buyers of the product.

Price:
Price includes the net amount the end consumer must pay for the product. The price of an item has a direct impact on how it is sold. It is related to the product’s brand value to the customer rather than the target price of the goods offered. If the price of an item is above or below its brand value, it will not be sold profitably (Blut, Teller & Floh, 2018). If the customer has a positive outlook for the product, its price may be higher than its target financial value. Again, if the product is considered low value according to the customer, it should be less than the asking price. Prices can also be affected by scattering terms, value chain costs, and how brands and competitors set prices for a discounted product.

Promotion:
This category includes advertising and promotional offers, and the means of circulation can be either digital or conventional or both. Whichever promotion channel is used, it must be suitable for its product, price, and end customer.

Place:
Location or status is related to how the product is delivered to the customer. Customization is an important part of organizing. The level system makes it possible to estimate the most appropriate channel for the product. The rest of the production process should also complement how the final product is procured.
Marketing mix of Nestlé:

Product:
Nestlé offers different products in different countries, and the choice to sell an item in any country depends on the number, cost of demand, production, and variation of the customer segment. Nescafe, one of the most popular espresso brands, has found its place in the food and beverage market, especially in India. In addition, it has distribution in various parts of the world. Nestle also has Nestea under this category. The Company’s main treasure can be found in this category: Maggie Noodles. Maggie is expected to be one of the most popular brands in making instant noodles. Maggie has a unique quality and taste (Lotfifard&Borojerd, 2018). In this way, it was nothing short of a shock because Nestle expanded the Maggie brand by producing umbrellas of various products such as Maggie Pasta, Maggie Sauce, and Maggie cubes. Maggie promotes Nestlé’s core interests. Nestle has some of the most famous chocolate brands, the most popular of which are Milky Bar, Éclairs, Polo, Nestle KitKat, dairy milk, and Munch (Djarum et al., 2019). The recently launched Alpino focuses on the gift industry in light of various chocolates such as dairy milk and Bournville. The Nestle chocolate bar’s production expense is high with much power, but the market size is huge. As it should be obvious, two major Nestlé brands greatly protect its brand value: Nestle Maggi. These are the two brands that are sold in some department stores and general stores in India. The main competitors for these products are Brufor Nescafe, Sunfeast, and Top Ramanagainst Yippy Maggie.

Price:
Nestlé uses different pricing methods for its products and brands.
Competitive Pricing: Most products offered by Nestlé are offered at competitive prices. Nestlé Maggie and Nestlé KitKat are offered at a competitive cost.
Discounted prices: Nestlé A + Slim, Nestlé A + Toned, and Nescafé Coffee are higher priced than their competitors. These products are aimed at those who have a sense of well-being and luxury, and who can go for premium pricing for ensuring health benefits.

Place:
The company products are available in most parts of the world. Nestlé always has the choice, thanks to its robust supply chain, to have a core impact on the international market due to its strong sales channel. The company has ensured that its products are accessible worldwide, and it has a large customer base. The products are available in both rural and urban areas. Making point-of-sale products more accessible to more customers has created an advantage for the company regarding customer procurement and revenue-earning. The company’s products are practically manufactured in over 200 countries and this has been possible due to its strong logistics and supply chain management. In addition to a large chain of merchants and retailers, the Company also offers products through its online portal. The company is associated with several online companies to reach a wider audience.

Promotion:
Promotion plays a significant role in its advertising mix, as Nestle uses a systematic mix of BTL, digital channels, and ATL to promote its products. Only a solid product line sets it apart from its competitors. The company uses all media such as billboards, print, TV, and online advertising. In addition, the company has a strong social presence, which allows it to interact with its customers and improve its products and experiences in various industries (Ahmed, 2020). The brand relies heavily on BTL marketing to promote itself in various states and locations. Marketing campaigns like “#StayStarted” and “#ItallStarts” have done great things for the brand. Moreover, its marketing mix has been the key to its success because it has supported the company’s decentralized operational structure, which has always been conducive to its growth, development and business expansion. Moreover, Nestle’s localization tendency has also been supported explicitly by its marketing approaches and strategies. Nestlé offers different products in different countries, and the choice to sell an item in any country depends on the number, cost of demand, production, and variation of the customer segment.

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