Marketing Communication Mix Of Samsung

Current market communication Mix of Samsung

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Table of Contents

1. Identification of current market communication mix of Samsung with examples. 2
2. Analysing the brand image of Samsung and consumer brand awareness based on brand awareness pyramid and consumer-based brand equity. 3
3. Identification of Samsung’s brand means a thorough analysis of various sources. 4

Reference list 6

1. Identification of current market communication mix of Samsung with examples

Samsung is the most famous mobile phone manufacturing brand all over the world that has adopted the market communication mix strategy. In the below section the current utilised market communication mix strategies of Samsung has been discussed.

Sales promotion: The exceptional strategy has been utilised by Samsung to promote its brand in front of today’s generation. It has been observed that Samsung is currently utilising the platforms to innovate its promotional approaches for better results. As it is known that Samsung is the most giant electronic brand in South Korea and it has specifically adopted various kinds of electronic products rather than only cell phones. Thus, it implemented the strategic promotional cessation introducing its various kinds of products to the consumers.

Public relation: Samsung focused on utilising the virtual public relation strategy to introduce its innovative electronic products to the millennial generation. Public relations are the most important thing to conduct business (Cheng, 2018). The company’s sustainability depends on its sustainable approaches, such as impacting the purchasing desire of consumers and attracting them through providing the most advanced electronic products. Communication via virtual platforms with the millennial consumer is the most innovative action that has been considered by Samsung.

Advertisements: Samsung specifically utilised the digital platform to manipulate today’s generation to buy its innovative electronic products such as smart phones, refrigerators and LED TV. Apart from these, it has strategically enhanced its market promotional section by providing advertisements on Facebook and Instagram. Market communications strategy indicates the development of industrial communication approaches through innovative processes for maintaining good bonding with consumers.

Personal selling: managing commercial sales and regulating the marketing operations is the most difficult portion of running a business. In order to gather progressive results, Samsung focused on distributing its manufactured electronic products to its own store in the global market. The advantages of this specific cessation are the high attention from the consumer and the potential development of public relations.

2. Analysing the brand image of Samsung and consumer brand awareness based on brand awareness pyramid and consumer-based brand equity

Samsung’s brand image is based on the brand awareness pyramid: In order to develop the brand image, it is important to improve the organisational framework. Without proper identification of the future goals, it is impossible to enhance the brand reputation. Through understanding the brand awareness pyramid of Samsung it is possible to develop this section. It has been identified that there are 4 elements in the brand pyramid and these all have been discussed in a proper manner in the below paragraph.

Figure 1: Brand awareness pyramid

Source: (Riskyawan & Ervianty, 2019)

Top of mind indicates the section of industrial goals and targeted profit rate. This is the most important thing that Samsung has utilised in its marketing operation. The second element is brand recall which refers to the cessation where brands are supposed to check their profitability level based on their product quality. The third section brand recognised indicates the factor where brands need to focus on improving their brand image. In order to stimulate financial performance, it is important to improve the commercial budget planning for better results (Riskyawan & Ervianty, 2019). With a proper capital amount, Samsung can strategically transform its brand with more advanced technologies. The fourth cessation is unaware of the brand. Samsung strategically utilised both sections with critical tools. Developing the mindset of the consumer is the main thing. Samsung recently adopted the online platform to provide advertisements regarding its innovative products. The improvement in the market communication indicates the specific section and that is the net earning level or profitability rate. On the other hand, it is known that Samsung is individually involved in the market globalising operation thus, it adopted the virtual platform to promote itself to the young generation.

Consumer brand awareness based on consumer-based equity: The meaning of consumer awareness is to develop the thinking ability of consumers while choosing the proper brand to purchase their desired products. The important factor is to improve the brand recognition section by customers. The consumers of Samsung are more aware than before that it has a specific impact on the profitability level of Samsung. This section indicates how to improve the consumer’s personal choices regarding purchasing the brand’s products. The consumer equity indicates to the cessation that Samsung considers all kinds of consumers for manipulating to purchase their products. The influential thing is Samsung grooming its market communication pattern by including all kinds of consumers with different age groups.

3. Identification of Samsung’s brand means a thorough analysis of various sources

As it is known that Samsung is a South-Korean multinational company so it has occupied the largest market in today’s world. The innovative electronic products of Samsung indicate its successful journey since its established date. The way Samsung follows is the strategic marketing cessation and it developed its consumer retention ability. Enhancing the market communication section is an impactful thing (Ni et al., 2019). The main thing is to improve Samsung’s marketing cessation with more critical components. In today’s competitive era it has been seen that brands have critical rivalry among them. It has been identified that Samsung has the specific cessation to improve its brand image and also brand loyalty. It has differentially emerged its business with more innovative technologies.

Identification of Samsung’s current operation to enhance the brand by using integrated marketing communication

Market communication indicates the cessation where industries utilised innovative tools to communicate with their consumers. Conducting a marketing operation is to stimulate the organisational performances with more profit level (Ordoudis, Pinson & Morales, 2019). It has been identified that Samsung is currently utilising advertisement strategy and aggressive branding operations. Through manipulating the millennial consumers with innovative and strategic advertisements regarding new launched electronic products Samsung developed its brand reputation. Also, this communication process emerged with the number of customers from across the world. The aggressive branding indicate to critically consuming the manufacturing cessation of Samsung and as well as its sales marketing section.

References

Cheng, Y. (2018). Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research. Public Relations Review, 44(1), 120-130. DOI: http://dx.doi.org/10.1016/j.pubrev.2017.10.003

Ni, L., Xiao, Z., Liu, W., & Wang, Q. (2019). Relationship management as antecedents to public communication behaviors: Examining empowerment and public health among Asian Americans. Public Relations Review, 45(5), 101835. DOI: https://doi.org/10.1016/j.pubrev.2019.101835

Ordoudis, C., Pinson, P., & Morales, J. M. (2019). An integrated market for electricity and natural gas systems with stochastic power producers. European Journal of Operational Research, 272(2), 642-654. Retrieved from: https://arxiv.org/pdf/1805.04414.pdf

Riskyawan, A. V., & Ervianty, R. M. (2019). The use of digital marketing communication media as a tool to achieve brand awareness of Kitchenindo products. TIJAB (The International Journal of Applied Business), 3(1), 59-72.