Introduction

The vision statement describes the future and reveals the goal of the organization. Vision is a long-term goal of the organization. The mission statement describes the purpose or the high performance of the association. A vision statement is a statement of business goals. This statement can serve as assistance to the company, indicating the characteristic direction of development and goals. The mission statement summarizes the objectives and values of the organization. The quality of an organization’s mission can affect all aspects of business activities. The company’s purpose of existence is depicted and embodied by the vision and mission statements. The vision and mission statements are framed by analyzing the activities of top to bottom of the company. Once prepared, the vision and mission should be communicated to all the organizational members, including the stakeholders.

Importance of vision statement

A vision statement is a statement of business goals. This statement can serve as assistance to the company, indicating the characteristic direction of development and goals. Official company documents, such as business manuals, usually depict the concerned statement. However, some companies publish their statements on their websites and other public websites.
The vision statement is important for the business because it is a strategic arrangement for success (Taiwo & Lawal, 2016). The vision statement help motivate employees to channelize their actions towards the accomplishment of the shared organizational goals. In addition, investors and other business members can rely on the vision statement to easily understand the purpose of the business.

By posting a strong vision statement, a company can attract and engage talented employees. Diligent, loyal and enthusiastic employees can be attracted and retained through the demonstration of strong values and achievable goals that are projected through the vision statement. By linking the vision statement to the employee’s individual goals, the management can demonstrate that they share a common goal. This enhances employee engagement and increases organizational productivity.
A vision statement can help a business learn about its organizational culture. Creating a strong corporate culture is the key to business success. Vision statements help companies focus on common goals and strengthen an employee’s sense of purpose and worth. If the company is creating a vision statement, it will be helpful to ensure that the statement contains the most important business goals and values. The vision statement must convince the company’s employees and define its ultimate goals, and it sets business goals for growth and success.

When the vision statement is ready to interact with the internal values, it is easy to respect and support the system. Creating a compelling vision statement is an important step in learning the goals of the organization and how members of the organization can act after achieving those goals (Jantz, 2017).

Importance of mission statement

The mission statement summarizes the objectives and values of the organization. The quality of an organization’s mission can affect all aspects of business activities. Some divisions or teams promote a particular business relationship focused on their unique capabilities, but business relationships at the organizational level should be broad enough that each worker can identify them by their business ideas essentially.
It focuses on the personal working relationships of the company and lays the foundation for decision-making by everyone in the company (Vasudeva & Mogaji, 2020). Mission defines the organization’s image and strengthen the unity of all who support or work for the company. The company’s personality sets it apart from the competition and is a unique way to express that personality to others.

When looking for a job, many people use the organization’s mission to choose whether to apply. However, a solid and recognized working relationship motivates eligible and talented people to get involved in the organization. In addition, working relationships naturally allow employees and employers to work together on their significant projects. It contributes to the growth of the company’s culture and the working environment (Kopaneva, 2019). Company values, beliefs and norms create an innovative social environment, and business relationships provide a reliable means of expressing this culture. Therefore, this statement should reflect the guiding values of advocacy activities and official initiatives.

A strong working relationship gives employees purpose and strengthens their commitment to their work. The mission statement helps workers see the purpose and importance of their work by giving them the benefits of their work and clear reasons for a larger purpose. In addition, it helps workers to visualize the optimistic aspects of their day-to-day activities, build their confidence, and invest remote workers in the organization culture.

Mission statements can give employees a reasonable goal and further improve job performance. Encouraging employees to work on organizational development projects is an amazing way to enhance individual and organizational productivity. It creates abusiness environment that motivates everyone to do a better job and live up to organizational expectations. Employees can benefit from the company’s orientation policy by reviewing the mission and applying that information to their job. It helps companies and employees connect with members in their region and create an important space between customers and stakeholders. Working in an organization with an amazing working relationship can help connect with like-minded people who share the same work. The mission statement must interest the potential statement to create positive interactions in its reputation with customers and executives. It provides an exemplary overview of the organization’s future and guides its long-run development. It motivates employees to think about what they will do for ensuring their success and their contribution to the optimistic company culture (Ambarwati, Handiwibowo & Febriansah, 2019).

Mission statements encourage individuals to think about the long-term goals of the business and the impact of their current activities. Having an honest working relationship allows individuals to meet different criteria while enhancing their work quality and increasing their productivity. The work statement is important when considering that it provides a concise and theoretical algorithm that can apply to any situation within the organization.

Conclusion

Through this assessment, it is determined that company mission and vision statements help guide company strategy. Both provide rationality and goals, which are essential elements of strategy. By familiarizing themselves with these components, business leaders can gradually develop a strategy to accomplish the business’s current mission and long-term vision. Mission and vision statements help define processes and implement actions strategies for accomplishment of companies’ goals. Mission and vision statements are not just for workers and business owners when it comes to organizational strategy. It also applies to external partners such as customers, stakeholders, and suppliers. In addition, mission and vision statements can be used as advertising tools to gain media interest, connect with honest audiences, and develop business relationships with similar organizations. When the vision statement is ready to interact with the internal values, it is easy to respect and support the system. Whereas mission statements can give employees a reasonable goal and further improve job performance. By posting a strong vision statement, a company can attract and engage talented employees. The mission statement helps workers see the purpose and importance of their work by giving them the benefits of their work and clear reasons for a larger purpose. Moreover, both the vision and mission statements are essential means for motivating employees to become more organizationally engaged in a thorough and explicit manner. Hence, mission and vision statements are strategically related.

References

Ambarwati, R., Handiwibowo, G. A., & Febriansah, R. E. (2019). Impact of Outbound Training in Organization Mission Statement: A Managerial Implication. European Union Digital Library. Retrieved July 11, 2021, from http://eprints.umsida.ac.id/7472/1/eai.13-2-2019.2286081.pdf
Jantz, R. C. (2017). Vision, innovation, and leadership in research libraries. Library & Information Science Research, 39(3), 234-241.
Kopaneva, I. M. (2019). Left in the dust: Employee constructions of mission and vision ownership. International Journal of Business Communication, 56(1), 122-145.
Taiwo, A. A., & Lawal, F. A. (2016). Vision and Mission in Organization: Myth or Heuristic Device? The International Journal of Business & Management, 4(3).
Vasudeva, S., & Mogaji, E. (2020). Paving the way for world domination: analysis of African universities’ mission statement. Abingdon Oxfordshire: Routledge.