HAT203-Case Study Analysis Hyatt Hotels
Mar 11,22HAT203-Case Study Analysis Hyatt Hotels
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Introduction
Applying Hospitality and tourism analysis tools in business
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Executive summary
This assessment introduces some effective concepts of hospitality and tourism management tools. Hospitality and tourism management create a vast path of the career which also indicates some major issues related to this industry. This article clarifies all those parts such as concept, opportunities, issues, and many more components which help them understand a better concept of this industry. It is an effective assessment that gives a major discussion over these issues and also indicates some relevant steps which actions create better responses for their future growth. Through this chapter, the concepts and theories related to hospitality management are introduced. This sector helps to improve the recreation level and also helps the tourists to get a wonderful experience about their preferred destination area. This management helps to get the information of the favourite destinations among the tourists which helps them to estimate the budget as well. These assessments produce some major issues about tourism and travel companies. This issue affects their markets and their business strategies. The internal and the external parts of the analysis produce industries’ weaknesses, opportunities, threats and strengths. Long-distance marketing threats mostly affect hospitality industries markets. Online booking create a major strength for the industries. The opportunities will help the industries to develop their services.
Table of Contents
Introduction. 4
Discussion. 4
Concept of tourism and hospitality management 4
Identify tourism issues. 5
Internal and external analysis of the industry of any one organisation. 5
Theory related to tourism and hospitality management 7
Conclusion. 9
Reference. 10
Introduction
This assessment talks about the importance of tourism and hospitality management in a real business structure. In this part, the writer analyses the hospitality and tourism tools which are very effective issues in the business structure. Through this article, the reader is able to develop their skills through these analysis tools.
Discussion
Concept of tourism and hospitality management
Tourism and hospitality management is a vast industry that creates many more different paths of careers. Through tourism and hospitality management, students develop their skills and knowledge. When evaluating postsecondary education, this is a good career option for the future. Through the help of this management, it has become a more popular field of study, teaching techniques, and knowledge also. Hospitality and tourism management refers to management studies in the hospitality industry which is a part of tourism. Through this study, it created a million new job offers and it included restaurants, clubs, cafes, resorts, and many more.
I choose these articles as an appreciation for analysis of tourism and hospitality management tools (Ardito et al., 2019). This article clarifies all those issues, opportunities, and concepts that are related to this industry and also helps to analyze all internal and external concepts of this industry. Here, this article suggests big data as a global transformation of this industry and also indicates its importance related to new entrants of this industry. Through big data, a company predicts proper tourism demand, proper decision making, providing the best service for the customer which are very effective for this industry growth.
Identify tourism issues
Tourism and travel agencies’ marketing issues affect their business. Most travel leaders are not providing better services or security for their customers. Some of the currency changes, regulations, environmental problems that the travel departments and the tourism departments are facing. The new tax break also affects tourism industries markets (Ardito et al., 2019). Some other issues that the tourism or the travel departments are facing are its economic impacts, globalisations, taxation, social issues, employment, religious promotions issues, emergency crisis, airline issues and many more. This is the major issue that tourism or travel management is facing.
Internal and external analysis of the industry of any one organisation
| Strength | Weakness |
| ● The strength of the organization lies in significant contribution towards the online booking process and digital marketing (Aladag et al., 2020). It drives the economic growth and healthy competitive spirit.
● The global financial recovery boosts up the overall productivity of the organization. ● The rates of accommodation occupancy stay strong which is a strong indicator of accelerated growth. ● The confluence of the diverse culture adds to the bulk of revenue generation. |
● The organization has to go through the economic recession that has strongly impacted the trade movement. Average cost tends to be high that many customers find a negative attribute.
● Due to restricted budget and constrained business confidence, the organization has curtailed its domestic operations. ● The downward trends bring about unemployment, cut down discretionary expenditure and weakening consumer confidence. ● On account of the weakening business segment, some segments curtail the daily rates on average. |
| Opportunities | Threats |
| ● The hospitality sector is also addressing many new opportunities by the government by releasing fresh category of visa along with medical visas to encourage the sector medical tourism of the country.
● The policies like the open sky policy help the industry to improve the infrastructure of hospitality industry and by improving the technology of the industry to make the hospitality industry to grow. ● The hygiene management helps in increasing awareness and sanitation/This opportunity is also a big opportunity in the hospitality industry. |
● The various sets of threats are also associated with the hospitality management industry the cheaper and most robust hospitality services is increasing day by day (Aladag et al., 2020).
● The traveling in a long distance may create threat for the growing of climate changes many international majors is entering the market and these are affecting the hospitality industry. ● The hospitality sector requires sufficiently able and skilled personnel. Lack of these skills creates threats for the sectors. |
Theory related to tourism and hospitality management
Human relation improvement theory
This theory helps to improve the psychology of the organization and also increases the productivity among the employees of the organization and also describes the role of social groups. The human relation management theory was discovered by Elton Mayo which improves social relationships. It helps to plan the hospitality management work in a sustainable manner. It helps to get the analysis of the term hospitality. This theory helps to describe the role of the hospitality industry.
The principles of this theory also help to get an idea of the work management process including the tourism and hospitality industry. This theory develops alternative approaches which are needed in an urgent situation. This theory brings a change in the organizational culture in the particular industry. Through this theory, the managers of the industry can be able to observe the activities and also be able to increase the work performed inside the organization. This theory also describes the leadership styles through which the leaders get help and it also describes the dynamics of the industry.
Figure 1: human relation theory by elton mayo
Source: (Polukhina et al., 2021)
Concept related to tourism and hospitality management
Tourism management is the process in which the activities are related to the management of hospitality activities. It manages multiple activities related to tours and also studies the destination area. This concept helps the tourists to travel around the different locations in the world and also informs about the destinations and also provides different products which help to satisfy the tourists (Camilleri, 2018). The main concept of the tourism industry is that it provides the experience to the tourists about different destinations. Hospitality management refers to the facilities which are provided to the tourists during their visits. It provides accommodation, food and other needed studs which helps them during the tour. The tourism industry is also connected with the transportation system. Tourism management is important to society as it creates recreation and also connects the people from different locations which create diversity. The main concept is to provide recreation to the tourists and also provide them with wonderful experiences.
Conclusion
According to the study of this article, it will be concluded that hospitality and tourism management is very effective for this current situation. In this globalization era, it creates a significant chance to develop a career. Through this article, readers also get more information and knowledge related to this management and clarifies issues to overcome through the help of those analyzing tools.
Reference
Aladag, O. F., Köseoglu, M. A., King, B., & Mehraliyev, F. (2020). Strategy implementation research in hospitality and tourism: Current status and future potential. International Journal of Hospitality Management, 88, 102556. DOI: https://doi.org/10.1016/j.ijhm.2020.102556
Ardito, L., Cerchione, R., Del Vecchio, P., & Raguseo, E. (2019). Big data in smart tourism: challenges, issues and opportunities. Current Issues in Tourism, 22(15), 1805-1809. DOI: https://doi.org/10.1080/13683500.2019.1612860
Buhalis, D. (2019). Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article. Tourism Review. DOI: https://doi.org/10.1108/TR-06-2019-0258
Camilleri, M. A. (2018). The tourism industry: An overview. Travel marketing, tourism economics and the airline product, 3-27. Retrieved from: https://link.springer.com/chapter/10.1007/978-3-319-49849-2_1
Polukhina, A., Sheresheva, M., Efremova, M., Suranova, O., Agalakova, O., & Antonov-Ovseenko, A. (2021). The concept of sustainable rural tourism development in the face of COVID-19 crisis: Evidence from Russia. Journal of Risk and Financial Management, 14(1), 38. DOI: https://doi.org/10.3390/jrfm14010038
Sheehan, M., Grant, K., & Garavan, T. (2018). Strategic talent management: A macro and micro analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism Themes. DOI: http://dx.doi.org/10.1108/WHATT-10-2017-0062
Kotera, Y., Adhikari, P., & Van Gordon, W. (2018). Motivation types and mental health of UK hospitality workers. International journal of mental health and addiction, 16(3), 751-763. Retrived from: https://link.springer.com/article/10.1007/s11469-018-9874-z
