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GSBS6300 Integrated Marketing Communications

Mar 13,23

Question:

Explain key theories, concepts and models underpinning business communication to create effective communications.

Answer:

Introduction

Introduction to Business Communication Theories

There are significant theories which form an integration with the rules and the regulation and the employees serving the organization (Sullivan & Gilbert, 2020; Zhaldak, 2021). There are various communicative theories that are being proposed and the deployment of the same is being done in a freely manner. The awareness of the theories and the models to be practiced tends to enhance the productivity and bring about the relevant effectiveness within organizations (Abi-Raad, 2019; Mayfield et al., 2020). The Cognitive Dissonance Theory avoids the experience of the dissonance. The reason for the same is that it is not well accepted and the agreeing of the basis. The underlying psychological tension tends to be created while the individual behaviors is well inconsistent with the thoughts and the various beliefs. The same aids in the production of equitable amount of the consistency (Abi-Raad, 2019; Mayfield et al., 2020). The explaining of the things in the unique manner also brings about the various beliefs. The Communication Accommodation Theory also covers the motivation aspects and the results of the transference based on the communication styles brings about the needed change. The coordinated management has the significance too (Sattorovich, 2020).

The Cultivation analysis is an essential theory with the mediating factor being considered. The messages need to be conveyed in the manner so that the communication channel is adept. The goals identified for the client also encompass the various software components and the reusability which has to take place based on the various requirements (Abi-Raad, 2019; Mayfield et al., 2020). The incorporation of the points and the concerns based on the application are identified are being carried out in a peculiar manner. The suited capabilities and the integration of the models do aid in the meeting of the communication capabilities as part of the business (Sullivan & Gilbert, 2020; Zhaldak, 2021). The theories do point out to the application and the various instances in which they prove to be beneficial.

Creation of Effective Communication Through Theories Concepts and the Models

The effective communication being the goal can be well brought into effects with the various theories and the models that form an important part of the framework (Abi-Raad, 2019; Mayfield et al., 2020). The efficiency is associated to the assembly of the theories and the reusability in form of the communication interfaces. The integration is well deployed as part of the theories and the use of the same on the various projects and the concepts does well take care of that. The explaining of the things in the unique manner also brings about the various beliefs.

The Communication Accommodation Theory also covers the motivation aspects and the results of the transference based on the communication styles brings about the needed change (Sullivan & Gilbert, 2020; Zhaldak, 2021). The Cognitive Dissonance is deployed and takes effect with the consideration that the people are likely to avoid the experience aligned to dissonance. The people do not agree to the feelings with the listening to the views of the others (Abi-Raad, 2019; Mayfield et al., 2020). The Communication Accommodation Theory also covers the motivation aspects and the results of the transference based on the communication styles brings about the needed change (Sullivan & Gilbert, 2020; Zhaldak, 2021). The coordinated management has the significance too. The theorists do propose that the people tend to transfer the communication styles. The convergence and divergence is part of the ways. The people having the strong ethic background. The same is based on the transfer of the styles too (Abi-Raad, 2019; Mayfield et al., 2020). The helpless people do transfer the communication styles. The elimination of the need to recreate the deep integration at all periods also tends to be important. The implementation of the communication theory takes place with the pattern being identified with the centralized components performing the greater tasks.

The Coordinated Management Model does take into account the coordination of the conversations (Sullivan & Gilbert, 2020; Zhaldak, 2021). With the stories told and the discussions held, the coherence does tend to occur and this makes the coordination well aligned. The theorists as part of the Coordinated Management Model bring about the motivation aspects and the results of the transference based on the communication styles brings about the needed change (Abi-Raad, 2019; Mayfield et al., 2020). The coordinated management has the significance too. The relationship existing between the people is a crucial consideration. The stronger relationship between the person and the society is important.

The Cultivation analysis is an essential theory with the mediating factor being considered. The messages need to be conveyed in the manner so that the communication channel is adept. The proposal does will consider the role played by the broadcasting media and the social media playing an important role too (Abi-Raad, 2019; Mayfield et al., 2020). The people pertaining to the modern culture are well able to garner the information from a mediated source and this is not exactly the direct source. The Cultural approach did have the theorists do rely upon the symbolic culture (Sullivan & Gilbert, 2020; Zhaldak, 2021). The assumption of the people having a resemblance to other creatures and forming part of the network is a crucial consideration too. The symbols do have a meaning and the theory uncovers the utilization of the same.

Conclusion

The business communication theories have been practiced to a greater extent. With the relevance of the importance based on the communication, the effectiveness paves an important path (Sullivan & Gilbert, 2020; Zhaldak, 2021). The awareness of the theories and the models to be practiced tends to enhance the productivity and bring about the relevant effectiveness within organizations. The Cognitive Dissonance Theory avoids the experience of the dissonance. The reason for the same is that it is not well accepted and the agreeing of the basis (Abi-Raad, 2019; Mayfield et al., 2020). The underlying psychological tension tends to be created while the individual behaviors is well inconsistent with the thoughts and the various beliefs. The same aids in the production of equitable amount of the consistency. The efficiency is associated to the assembly of the theories and the reusability in form of the communication interfaces. The integration is well deployed as part of the theories and the use of the same on the various projects and the concepts does well take care of that. The theorists do propose that the people tend to transfer the communication styles (Abi-Raad, 2019; Mayfield et al., 2020). The convergence and divergence is part of the ways. The people having the strong ethic background. The same is based on the transfer of the styles too. The helpless people do transfer the communication styles. The people pertaining to the modern culture are well able to garner the information from a mediated source and this is not exactly the direct source. The Cultural approach did have the theorists do rely upon the symbolic culture. The assumption of the people having a resemblance to other creatures (Abi-Raad, 2019; Mayfield et al., 2020). With the wide practice of the communication theories, the various goals and the missions can be well achieved.

References

Abi-Raad, M. (2019). Western organizational theories: Middle Eastern style: How much do you know about the culture. The Journal of Organizational Management Studies, 2019, 1-16.

Mayfield, M., Mayfield, J., & Walker, R. (2020). Fundamental theories of business Communication. Palgrave Macmillan, 10, 978-3.

Sullivan, A., & Gilbert, W. S. (2020). A Typology of Business Communication Theories. Fundamental Theories of Business Communication: Laying a Foundation for the Field, 23.

Sattorovich, J. U. Intercultural Communication: Concept, Essence and Theories of Intercultural Communication. International Journal on Integrated Education, 3(11), 1-4.

Zhaldak, H. (2021). Determination of features of development of modern theories of management. Technology audit and production reserves, 1(4), 57.

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