Introduction

Market globalisation, essentially, refers to a process that entails carrying out of business across global markets. Innovation as well as entrepreneurship, however, play a critical role in the promotion of global trade. It has been belayed in that overall upheaval shall be essential to create competitive advantage across companies, and specifically with respect to Apple Inc. (“Apple”). The sustaining and continuous innovations can be noted in having aided Apple for maintaining customer loyalty, as well as in addition offer products which shall suit the preferences of customers in an optimal manner. On account of competitive nature pertaining to global markets, it can be noted that Apple has made sure that the company offers goods as well as services in high levels of quality. In addition, technology can be noted to have enabled customers for accessing varied set of brands /goods. Hence, globalisation holds unquantifiable form of merits with respect to success as well as growth that Apple has attained till date (Zheng et al., 2019).

In this context, this report focusses on ways in which market globalisation has complemented innovation abilities as well as entrepreneurship motivations at Apple leading it to attain market leadership in its business and sustain continued success. Aided by globalisation, Apple can be noted to have managed in serve most consumers at a global level.

Market Globalisation

The unified form of description with respect to globalisation shall refer to overall integration at a global level with respect to interchange concerning culture, products, views and ideas. In effect, increased levels of pace in globalisation has led to the growth on account of technological breakthroughs (Zheng et al., 2019). The same led to the enabling of communications and interactions between individuals from varied spheres leading towards a free flow in products starting from a location to other with no hindrances from geographical standpoint. Globalisation, has however, led to increases in global trade which aids in wider economic growth. Aided by globalisation, it can be noted that Apple managed in surpassing the various peers and competitors akin to Microsoft, with respect to technology supply affiliated products at a global level (Khan et al., 2015). In addition, globalisation has aided Apple in establishing integrated form of manufacturing design across varied locations like spanning Asia and Europe for enhancing global-level networking (Khan et al., 2015).

Effects of Market Globalisation on Apple

Being market leader with respect to capabilities like innovation and creativity shall need significant amounts in investment over workforce as well as in addition acquisition concerning latest and advanced machines for being utilised in production process. In essence, globalisation has aided Apple by way of market command with large share in market across America, Asia and Europe with products being traded at a global level (Fogliasso & Williams, 2014). The exceptional strategies of Apple which utilise outsourcing has in a significant manner aided the company for achieving unquantifiable levels of success for remaining a leader that offers quality products for its customers. In effect, internationalisation has in a positive manner affected Apple using varied ways. Primarily, globalisation can be noted in having impacted the business strategy of Apple with extended market as well as demands with respect to Apple products, and in essence, Apple has customised its use of the differentiation generic strategy (Fogliasso & Williams, 2014). In this context, Apple has spearheaded in production of various electronics, phones, and software which have distinct form of features. For realising the same, Apple has to a great extent invested on research as well as development for unfolding more within the technology domain.

In addition, globalisation can be noted to have affected operational as well as employment practices at Apple. With overall ability for accessing each part in market place, Apple can be noted in having managed for outsourcing production plants across varied parts in the global context (Fogliasso & Williams, 2014). On account of the same, the same has succeeded in manufacturing products as well as launching them across newer markets. With respect to employment, Apple has essentially managed for attracting committed, innovative, experienced and talented individuals from countries across the globally. Further, globalisation can be noted in having impacted the products as well as services that are offered by Apple. The same is on account of demands in the international markets with respect to products /services of Apple. By way of partnerships amongst various producers in the global contexts, Apple has essentially utilised outsourcing strategy for subcontracting some of the suppliers in supplying the required components (Fogliasso & Williams, 2014). Finally, globalisation has impacted the resources levels as well as profit maximisation of Apple. Apple, on account of its reputation and image, has easy access to best of human resources in the global level. In addition, Apple has made extensive levels of capital investments as well as other various factors pertaining to production. The strategy by Apple for going globally effectively aided the company to significantly increase its share in the market, and this make Apple to maximise the profit levels (Fogliasso & Williams, 2014).

Conclusion & Recommendations

In summary, globalisation plays critical role for making contribution towards economic developments across various countries. The same has enabled various businesses for accessing international markets as well as in offering products for different set of customers. In effect, Apple can be noted to embrace technology completely and the same has to a significant extent aided the company in gaining customer loyalty for providing varied forms of products with high quality (Aljafari, 2016). Globalisation, though, shall depend on the levels in the innovation as well as technological advancements. To take an example, technological breakthroughs has led to the simplification of payment methods, and products have been marketed as well as transactions has been executed online. Further, e-commerce has also been utilised by Apple, and overall quality levels shall not be a worrying subject for the company (Aljafari, 2016). On account of the same, competitive edge at Apple has been perfected for allowing it in competing on a competent and favourable manner at international markets. Irrespective of varied challenges being present, Apple has relied over the technology for making sure suitable strategies being enacted for enhancement of success and also delivering best products/ services to its consumers (Ning et al., 2011).

For ensuring Apple succeeds in a fluid and dynamic form of business environment, both in a local as well as internal contexts, the recommendations for Apple include as follows: [1] expose the marketers for further training so they came effectively assist in getting comprehensive levels of understanding with respect to culture as well as ways in which they need to position products for suiting all consumers in specific market, [2] utilise various business and strategic analysis tools of varied nature for undertaking examination of local as well as global markets prior to making any investments, [3] ensure in an effective and controlled manner that the outsourcing parties of Apple shall comply to ethical rules / regulations at a global level, and [4] undertaking effective management for making sure that Apple shall at all times be leader on developmental issues for the overall society.

These proposals shall ensure that Apple can further enhance its favourable impacts benefitted from market globalisation.

References

Aljafari, A. (2016). Apple Inc. industry analysis business policy and strategy. International Journal of Scientific & Engineering Research, 7(3), 406-441.

Fogliasso, C. E., & Williams, A. (2014). Analysis Of The Business, Societal And Governmental Relationships Of Apple Inc. Leadership & Organizational Management Journal, 2014(1).

Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6), 955-961.

Mallin, M. L., & Finkle, T. A. (2011). Apple Inc.: product portfolio analysis. Journal of the International Academy for Case Studies, 17(7), 63.

Zheng, M., Feng, G. F., Feng, S., & Yuan, X. (2019). The road to innovation vs. the role of globalization: A dynamic quantile investigation. Economic Modelling, 83, 65-83.