E-Business Application: Alibaba Case Study

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Table of Contents

Introduction. 3

Discussion. 3

Conclusion. 5

Reference list 7

Introduction

Alibaba is recently a glaring name in the digital business industry with exponential growth. Carving its niche in the International market, it caters to the rapid public demands by initiating powerful e-commerce applications. In its journey, it encounters too many difficulties to cope with. It prioritises the profit generated from intermingling different trades. The business to customer approach is excellent to expand the lead be and generate enviable productivity. All the suppliers eagerly look forward to the platform to sell their products online. Here we are going to discuss how it operates the retail online and wholesale operations worldwide.

Discussion

Since its inception, all the employees and investors have been putting in energy, ideas and master plans to create lucrative brands with eye-catching receptivity. Its focus is on finding the route in reaching a quality audience to enhance profitability. The launching of different business applications has been its instrument to become the enterprise of humongous growth in the business arena. One of the effective applications is in the field of SME segments in Malaysia to increase the accessibility of the products. Alibaba helps local entrepreneurs to meet the requirements of the modern digital economy. The constantly shifting business arena requires the emergence of global technology to survive in the competitive market. Alibaba reorients all market strategies in such a way that will dominate the digital market. It emboldens the digital payment option to make it accessible to a range of customers (Cataldo et al., 2020). It has introduced an innovative operating system that will implant all the business tools available in the ecosystem to gain more exposure. Its service package is so popular in the economy that it augments sales every time and increases the quality of the operations. It will enable all the consumers to avail of the customised range of products that will make the customers desiring for more. Happy Grass, the food manufacturer, initiated -commerce on the platform and owing to increased market penetration in New Zealand, Australia and the US, Alibaba has achieved tremendous growth. The effective implementation of business applications scales up the business revenue 90% derived from the exports. Besides the international orations, the business also becomes domestically reliant. It has focussed on interlink between digital ventures and the traditional outlook. The so many challenges it encountered in running the programs give it the strength to propel the business forward with mind-blowing opportunities. It has launched an online platform that facilitates the retailer, farmers and the consumer. Along with the team, the company has extended support to the farmers in marketing their produce and channelling business growth (Mohapatra, 2019). After the Movement Control order is announced, the farmers can not assess the demands that lead to the wastage of productivity. After that, the initiation of business applications introduces fresh produce. Using the analytics and data, the online applications help the farmers sell directly to the retailer and consumers. It has collaborated with e-Founders Fellows to capitalise on the new ideas and development of the business. Furthermore, to safeguard the community at large, the company also offers insurance benefits and food delivery riders that will give protection against a recent pandemic.

Figure 1: Graph regarding the increasing growth of e-business of Alibaba

Source: (Mohapatra, 2019)

Alibaba entrepreneurs raise RM7.85 million from venture capitalists and equity crowd funding. The company continuously restructures the online business model; to strive for the best performance to transform the previous tactics into more ones. The business becomes so successful using the pandemic, that it offers the required help to the frontlines. The company has reshuffled its packing and printing strategy to include more offers in the service delivery list. Through capitalising on the messaging app. the company has been through powerful application lunches and maintaining its popularity. The team is constantly motivated to adapt to the new normal with flexible criteria. The training programmes are developed that will help them be introduced with the right use of applications and products. The innovative technology and approaches add to a new outlook to the online business operation (Chen, Pan & Ouyang, 2019). It inspires all business leaders to harness the financial attributes and growth. It motivated the inclusion of all founders and leaders in all industries to inculcate the spirit of collaboration and inspiration. The online business applications aim at holistic and sustainable development. Even during the lockdown period, a unique online learning session has been introduced to generate foresight regarding the productive spirit. Moving forward, Alibaba goes on with renovating its business strategies, accelerating the digital technologies and presentations. Alibaba, the E-commerce conglomerate, has caught the world by storm by holding 70% of China’s online market. Recently, almost all packages in China come out of the affiliated shopping malls of Alibaba (Jones et al., 2020). In addition to the innovation, Alibaba has been instrumental in going through detailed customer analysis. The unique shopping spree, the vast offering of merchandise, has made Alibaba the global competitor in the business arena. The business culture includes customer orientation, teamwork and vision drive. All the online applications can seize the opportunities and embrace flexibility when the situation demands. The oppression must lead to the concept of: think global, act Chinese tragedy. Empowering the team to carry on the successful operations is a remarkable example of business strategy to facilitate operation. Today, Alibaba is not just an online commerce organisation; it fosters the development of the global market industry with the prosperous, open co-system. It supports the evolution of the ecosystem that enables access to all the resources. The focus is to develop the community of organisms communicating with the environment and one another (Hsu, Kraemer & Dunkle, 2018). All kinds of innovation are accommodated into the system of online business with a proper focus on marketing, social media influencers, logistics, finance and advertising.

Conclusion

Alibaba is a name in the world’s ten most highly accomplished companies. Through the new capabilities in network orientation and intelligence, the company achieves the business goals on a tech-enabled model. The operational decisions were excellent to allow the flexible market conditions and customer preferences. It has already gained a competitive advantage over traditional business. Computing power and digital data fuel the growth of machine learning. The best consequence is generated within more iterations of the algorithmic engine. The blend of algorithmic output and human decision making transform the business operation Alibaba handles.

Reference list

Cataldo, A., Astudillo, C. A., Gutiérrez-Bahamondes, J. H., González-Martínez, L., & McQueen, R. (2020). Towards an integrated maturity model of system and E-business applications in an emerging economy. Journal of theoretical and applied electronic commerce research, 15(2), 1-14. Retrieved from: https://scholar.google.com/scholar?q=e+business+applications&hl=en&as_sdt=0%2C5&as_ylo=2018&as_yhi=2022

Chen, J. E., Pan, S. L., & Ouyang, T. H. (2019). Routine reconfiguration in traditional companies’e-commerce strategy implementation: A trajectory perspective. Information & Management, 51(2), 270-282. DOI: 10.1108/09685220210436985

Hsu, P. F., Kraemer, K. L., & Dunkle, D. (2018). Determinants of e-business use in US firms. International Journal of Electronic Commerce, 10(4), 9-45. Retrieved from https://escholarship.org/content/qt8x90v9wb/qt8x90v9wb.pdf

Jones, S., Wilikens, M., Morris, P., & Masera, M. (2020). Trust requirements in e-business. Communications of the ACM, 43(12), 81-87. Retrieved from: http://people.ucalgary.ca/~dkrishna/SPE/Modified%20RUBiS%20client/RUBiS-Patched/web/html/download/ebiz_software_comparison.pdf Retyrieved from https://scholarspace.manoa.hawaii.edu/bitstream/10125/3719/1/ECONwp047.pdf

Mohapatra, S. (2019). E-commerce Strategy. In E-Commerce Strategy (pp. 155-171). Springer, Boston, MA. DOI: 10.4067/S0718-18762020000200102