Introduction

BizOps Enterprises is an Australian firm that specializes in tracking and aiding with corporate operations, processes, and functions. The firm name is formed from the combination of operations and business activities, resulting in BizOps, an iconic name that assists organizations in determining their present operations and identifying areas for development (bizops.com, 2021). The company has managed to grow its operations to 150+ locations and provides broad online support for businesses in the worldwide market.

This report will examine the company’s current business strategies and make recommendations to the management for future execution and improvements. BizOps Enterprises is primarily focused on serving the requirements of Australian consumers, which has hindered the company’s worldwide development. Even though numerous online platforms and digital campaigns are performed by the business to raise brand recognition among international businesses, many people continue to avoid proposals due to the virtual nature of the business. To address the barriers, the report will focus on those areas where the techniques that are used by BizOps may be used to make improvements in business operations and expand globally.

Current Business Strategy and Plan

As per the analysis of the business strategy of the company, it is important to analyze the existing business strategy and plan that is used by the company to grow the business in the target market. As per the analysis, it can be stated that the company is focused on limited relationship management. This is because the personalized relationship management strategy does not allow the employees to interact with the larger customer base. This strategy hinders the expansion of the business (bizops.com, 2021). Further, the company focuses on the small businesses and brands that limit the ability to earn profits as well as growth. But it uses Six Sigma and Lean management aspects to ensure the timely delivery of the solution to customers as per their demand.

In the context of the international business expansion, it is expected for the organization to develop an intensive monitoring process as well as a focused strategy for customer relationship management in the domestic market (Buttle and Maklan, 2015, and Kusek and Rist, 2004). These strategies will help the company to develop effective business growth in the market in the future. In this context, the new business plan is only a method for the company to not only increase the focus on the customer base but also increase the demand for its services among the target customers.

New Business Plan for Company

For ensuring the effective expansion of the business in the global market, the new business plan would be more helpful. It is because that it will provide the information related to the strategies and paths that must be achieved by the company after the implementation of the new business plan (Ekanem, 2017). The new business plan is just an extension of the existing business plan.

The objective of the New Business Plan

The new business plan will help the company to develop an effective Customer relationship strategy to reach larger size customers and make them loyal to the products and services of the company. This business plan will help the company to develop new customers in the global markets that will create demand for the company. With the help of this, the company would try to gain a 2% market share in the new market.

Required Finance for Different Areas

For implementing the business plan, the followings are the areas where the investment will be needed:
• Investment to procure the CRM software
• Cost for customization
• Cost for employee training and mentoring cost

Stakeholders for Implementing New Plan and Methods of communication

The new business plan will include the following stakeholders that are:

Strength and Weaknesses of New Business Plan:

The new business plan is just a revision of the existing business plan of the company but it is different because it includes the CRM facilities to offer quality services to customers in an effective manner.
Strength
This new plan has included all relevant aspects related to CRM, the new hamper along with the mentoring approach that needs to ensure the success of the new business plan.
Weaknesses
The followings are the weakness of the new business plan that is:
• Few stakeholders may object to the implementation of the new business plan;
• Supervisors may oppose the need for quick changes in their behavior at the workplace to perform monitoring activities;
Revised Business Plan
In the regard to the existing business practices of the company, a revised business plan will include below presented that are:
• The existing manpower of the company would need to work in a different culture and handle the larger volume of transactions in a very shorter time.
• Management needs to emphasize the green aspects as well as compliance with rules related to the environment.
• Emphasis on the target customers in a more focused manner with the help of CRM tool (Agnihotri, 2010);
• More focus on the improvement in the service and good’s delivery process;
• Other aspects of the business plan remain intact as like earlier marketing plan;

Improvement in Customer Relationship Management

The use of CRM will facilitate the employee of the company to interact with the customers in a friendlier manner. CRM will develop a high level of agility within the organization. As a result, the number of transactions would be also increased. The use of CRM technology will also help the employees to learn new skills to manage the customers and retain them with the business for a long-time (Swift, 2001).

Development of Workplace Culture

The strategy for monitoring the new marketing plan should associate with the organizational culture. This method will increase the role of the supervisors in organizational activities that will force the employees to work properly. As a result, they would be able to meet the objectives of the new plan effectively.

Impact of Changes

Followings are the impacts of the changes that are presented below:
• Collaboration with the customers will be improved that will increase the profits of the company;
• The company will be able to handle the environmental issues with the help of eco-friendly products that will improve the sustainability of the business;
• The use of Six Sigma and Lean management will facilitate the company to remove the probability of the wastages from operations and improve the processes.

Improvement

The new proposed marketing plan will improve the level of operations. Hence, the management of the company makes the continuous analysis and monitoring of the results of the executed marketing plan.

Conclusion

As per the above discussion, it concluded that the new marketing plan will help the company to not only improve the operations related to the customers but also impacts positively on the satisfaction level of customers. The new marketing will not develop new issues for the company because it has enough expertise and experience to implement marketing plans successfully in the organization.

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