Introduction

Any company project’s success is dependent on its communication plan. According to Perry and Miller (2018), it is a necessary aspect for an organization for managing high-risk and complex company tasks. It is therefore critical for the person in charge of preparing the communication plan to ensure that all relevant details related to the products, services, customers, and market are distributed and captured to the appropriate parties in an appealing and timely manner. This plan is primarily used to explain how the organization’s stakeholders, as well as any interested internal and external publics, will engage with the business operation of the company to ensure its success in the target market. For this, the following is a corporate communication plan for Samsung in the concern of the Indian market that will help in addressing the different business situations in the market.

New Communication Plan

An effective communication plan for the corporate includes the following aspects to ensure the effective flow of the valuable information between stakeholders to reduce the communication gap and increase possibilities of the successful execution of organizational tasks in the new market (Boone and Kurtz, 2013).

Stakeholder identification

Various interested groups in an organization such as external and internal will influence and affect the company’s recall initiative. Samsung uses stakeholder communication programs for sharing valuable information (SAMSUNG, 2021). Samsung has committed to a plan of assessing the key stakeholders listed in order of their importance and individual interests to provide the Corporation with the foundation for determining the point at which a concession or a standard benefit will satisfy (Boone and Kurtz, 2013).

Shareholders: Because the shareholders’ interests are value-based, Samsung Company will offer them well-presented data and numbers throughout the project’s duration. These people are required to make their judgments in the hopes that the commercial work of product recalls will not be repeated.

Consumers- The worth of the new items supplied, as well as their safety, are the major concerns of customers in the recalling process. Furthermore, they anticipate that the company’s decision to replace original equipment will be cost-effective and provide the most advantage (Perry and Miller, 2018).
Insurance, creditors, and suppliers of companies—these parties bear the risk of assisting the company (Boone and Kurtz, 2013). Samsung Company’s replacement objective will seek to defend their interests by avoiding exposing them to extra dangers or losses.

Objective and scope of the communication plan

This communication plan outlines the methods and procedures that will be used for task communication, information dissemination, and project management throughout the project’s lifespan (Project Management Institute, 2008). The major goals of this communication plan are to
• Disseminate information between the management and important stakeholders involved and establish an association with external shareholders to make it easier to replace the first devices and to retain consumer loyalty to Samsung products.
• Determine and improve a plan for informing key stakeholders (Boone et al., 2019).
• Maintain the objective of product transformation for the firm (Boone and Kurtz, 2013).
• Organize pertinent information and expectations from a variety of stakeholders.

This communication plan will include:
Information distribution- It will explain the importance of the distribution of information among the stakeholders of the company. Communication planning will address the information needs of various stakeholders, as well as the timing, structure, and appropriate means of delivery, as well as how messages and comments will be received (Mohapatra, 2009). Stakeholder management entails identifying various task stakeholders and assessing their requirements and interests in the organization.

Figure 1: Communication Channels for Corporate
(Source: Jerome and Xavier, 2018)

Uses of Different Communication Channels

The firm will use both official and informal communication channels during the device replacement effort. Official communications inside the organization will be conducted using famous channels, following a line of command, to communicate information like Samsung’s main project objectives, processes, and policies. Furthermore, the organization will make a practice of a network of informal communication that is not based on any established measures, allowing the people engaged to exercise their creativity. During this replacement effort, the channels of informal communication are used to let individuals come up with beliefs and concepts about the process to ensure the success of the organizational task (Gupte, 2007).

Formal Communication Channels

Circulars, board meetings, and a business newsletter are examples of official communication channels that Samsung intends to use in this mission to communicate its established vision and goals for the additional project to employees and consumers (Samsung, 2021 and Boone et al., 2019). Samsung will also undertake customer satisfaction surveys that would be possible with the help of official communication networks, to back up the efforts of the yearly reports and employer’s handbook. However, the business has determined that it is prudent to weigh the benefits and drawbacks of various authorized communication channels to assess their appropriateness and efficacy during the execution process for a project (Perry and Miller, 2018).

Advantages of Formal Communication Channels

• Top-level leaders and employees have secure communication channels;
• Because they allow multiple parties to communicate easily, they allow for quick job completion (Jerome and Xavier, 2018);
• Effortless coordination and collaboration of operations throughout the project’s lifespan;

Disadvantages of Formal Communication Channels

• Inflexibility, since these communication channels prevent people from changing their minds when they need to.
• Employees’ creativity has been stifled due to a lack of initiative since everyone is expected to execute their job according to a preset method (Jerome and Xavier, 2018).

Informal Communication Channels

Organizational members of an organization managing everyday customer concerns and problems in many branches throughout the world are regarded as ideal for the device recalling procedure since informal communication methods empower them. Informal talks will largely take place among staff members to allow them to share their different perspectives to meet the social demands of product purchasers (Glenn, 2014). Grapevine communications, for example, propagate across the company and in all directions without regard for authority levels. Rumors will go via the grapevine, as will discussions that will lead to friendships outside of the organization. Besides, Samsung would use other informal platforms for communication that are Video calling applications, and Facebook.

Advantages of Informal Communication

• Because information flows in these systems will be quicker in comparison, they will be quick and spontaneous.
• As they provide various parties with the opportunity to associate well in a free atmosphere, they aid in the formation of social connections.
• Because certain topics cannot be discussed formally, informal communication networks will assist in augmenting formal channels (Jerome and Xavier, 2018).
Disadvantages of Informal Communication
• Unreliable data since the vast majority of communications received through these systems are irrelevant;
• Informal communication networks may be hacked by external people for their purpose that may release the confidential information of the company into the market and affect the performance of the company (Jerome and Xavier, 2018);

Assessing while the project is being implemented will allow the company to make required modifications and respond to new information as it becomes available. Analyzing after a project has been completed will almost certainly give useful information for future corporate efforts. Throughout the project’s lifespan, this communication approach will be evaluated by having frequent formal meetings to get updates and identify additional needs from various interested parties. Interactions with consumers and other target groups participating in the process will also be a means for the company to evaluate the strategy.

Conclusion

A communication strategy is an essential component of every company project’s success. This method emphasizes critical details that must be considered throughout the organization’s work. Samsung, for example, will be able to satisfy the demands of all impacted consumers by recalling select products that pose a safety risk to them if the specifics provided in this communication plan are carefully followed. A communication plan also contains several information flow channels that may be employed in the process, as well as their benefits and drawbacks, as shown in the article. In summary, this corporate communication plan is a useful tool for uncovering crucial elements before the project’s real execution.

References

Boone et al. (2019). Contemporary Business. John Wiley & Sons.
Boone, L. and Kurtz, D. (2013) Essentials of Contemporary Business. John Wiley & Sons.
Gupte, M. (2007). Success of University Spin-Offs: Network Activities and Moderating Effects of Internal Communication and Adhocracy. Springer Science & Business Media.
Jerome, V. and Xavier, S. (2018). Business Communication: Modern Approach with Latest Syllabus. Educreation Publishing.
Mohapatra, S. (2009). BUSINESS PROCESS AUTOMATION. PHI Learning Pvt. Ltd.
Perry, L. and Miller, T. (2018). Business Communication: Skills and Techniques. Scientific e-Resources.
SAMSUNG. (2021). We pursue transparent and open communication. Retrieved from https://www.samsung.com/us/aboutsamsung/sustainability/environment/communication-and-engagement/