Competitive Strategy Of Qantas Airline Company

The Airlines Company Qantas, the industry clearly shows that the bargaining power of the buyer is relatively high. The operation of Qantas Airlines in the environment is akin to stiff competition (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The competitors in the industry do apply the cost leadership and the focus is primarily on the charging to the customers with the lowest possible costs. The International company, Qantas Airlines has the headquarters located in Australia. The mission statement as that is concerning the Airlines company is that the explanation of being the best airline in the world. The growth of the company has been witnessed since inception (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The strategy that is closer to the operations of the Airlines is that it has a huge consumer base considering the domestic and the international markets prevalent.

Airlines Making a Change

The Airlines has established the image pertaining to the key principle and the values as that is primarily important with respect to the customer service. Also the maintenance aspect along with the engineering and operational reliability stand to be crucial. The Airlines has adopted the strategy to fight the competition with offering the fares that are the lowest in the market. The major concepts that are aligned to its marketing also stand to be crucial. The competitive advantage remains high in case of the Qantas Airlines (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The company did face the ups and downs and was subjected to controversies in the news with respect to the scams . This has tried to tarnish the image of Qantas Airlines. At the same time, the valuation of the Airlines has always been strong. Due to the strong leadership support and the feedback attained from the stakeholders of Qantas Airlines, the growth of the company has been feasible (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The valuation and analysis can be well considered to be the promoting factors.

Understanding External Environment

The external environment has been assisting the Airlines to expand its business and get more customers as part of the domestic and the international markets. The competitors in the industry do apply the cost leadership and the focus is primarily on the charging to the customers with the lowest possible costs (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The strategy that is closer to the operations of the Airlines is that it has a huge consumer base considering the domestic and the international markets prevalent. The reliance of the customer data and being digital with the adept technologies deployed by the organization has been a successful approach. There is another brand JetStar which is part of the Qantas group. The customer loyalty program of Qantas has been a greater initiative. It has helped the company to grow in terms of the competitive advantage cannot be undermined. The Airlines has adopted the strategy to fight the competition with offering the fares that are the lowest in the market (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The major concepts that are aligned to its marketing also stand to be crucial. The Airline group reported the pre tax off over $800 million in the year 2020. This is nearly down by 8% as compared to the Year on Year figure.

The Loyalty program of Qantas has been admired globally. The passenger customers find it to be a lucrative program as that has been offered by the Airlines. The highlights of the loyalty program and the success of it has contributed in making it a win situation for the Airlines and the passengers (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The strategy that is closer to the operations of the Airlines is that it has a huge consumer base considering the domestic and the international markets prevalent. The Frequent Flyer program has also been helpful for the organization to garner a massive share in the industry. The performance of the share of Qantas has been fairly good. The carrier has been known to offer various bonuses and incentives to its employees. This has been helpful to a greater extent. At the same time, the valuation of the Airlines has always been strong. Due to the strong leadership support and the feedback attained from the stakeholders of Qantas Airlines, the growth of the company has been feasible. The valuation and analysis can be well considered to be the promoting factors. The branding in terms of the presence through the social media is also a contributing factor as part of the competitive strategy adopted by Qantas Airline. The group has the forefront leadership which considers the short term and the long term goals to be accomplished. The various strategies deployed consider the generation of the greater margins and it is a boom for the Airline (Danso et al., 2019). The Airlines has adopted the strategy to fight the competition with offering the fares that are the lowest in the market. The major concepts that are aligned to its marketing also stand to be crucial. The customer experience is great with respect to the Airline company (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The promotion of the business and the offerings do aid it to touch skies and achieve the short term and the long term goals.

Conclusion

The experience of flying with Qantas Airlines is immense. There have been various factors that have contributed to its success and the competitive strategy deployed by it. The International company, Qantas Airlines has the headquarters located in Australia. The mission statement as that is concerning the Airlines company is that the explanation of being the best airline in the world (Yoshikuni & Albertin, 2018; Subramaniam, 2020). The growth of the company has been witnessed since inception. The strategy that is closer to the operations of the Airlines is that it has a huge consumer base considering the domestic and the international markets prevalent. The company did face the ups and downs and was subjected to controversies in the news with respect to the scams. This has tried to tarnish the image of Qantas Airlines. At the same time, the valuation of the Airlines has always been strong. Due to the strong leadership support and the feedback attained from the stakeholders of Qantas Airlines, the growth of the company has been feasible. The valuation and analysis can be well considered to be the promoting factors. There is another brand JetStar which is part of the Qantas group. The customer loyalty program of Qantas has been a greater initiative (Yoshikuni & Albertin, 2018; Subramaniam, 2020). It has helped the company to grow in terms of the competitive advantage cannot be undermined. The Airlines has adopted the strategy to fight the competition with offering the fares that are the lowest in the market. The branding in terms of the presence through the social media is also a contributing factor as part of the competitive strategy adopted by Qantas Airline (Danso et al., 2019). The various strategies deployed consider the generation of the greater margins and it is a boom for the Airline. This has been helpful and the game changing experience for the Airlines group is well demonstrated with the competitive strategies.

References

Danso, A., Adomako, S., Amankwah‐Amoah, J., Owusu‐Agyei, S., & Konadu, R. (2019). Environmental sustainability orientation, competitive strategy and financial performance. Business Strategy and the Environment, 28(5), 885-895.

Subramaniam, M. (2020). Digital ecosystems and their implications for competitive strategy. Journal of Organization Design, 9, 1-10.

Yoshikuni, A. C., & Albertin, A. L. (2018). Effects of strategic information systems on competitive strategy and performance. International Journal of Productivity and Performance Management.