Introduction

Communication in Organization for Woolworths

Introduction

Communication can be stated as the process whereby the information is transmitted between the source and the end user. Communication is a vital aspect not only for individual but even plays a leading role when it comes to the organization. Woolworths is one of the major retail stores in Australia that comprises of an extensive market capture in the region. The company strives to provide the best quality, value and convenience to the Australia customers that serves more than 10 million customers and hence the requirement to have a strong, as well as organizational structure followed by the communication hierarchy. The mission of Woolworths is to provide the best service in terms of quality, convenience and profitability of the organization. Woolworths is a strong, as well as trusted partner in the retail business and operate with different local farmers and other manufacturers in Australia. The main strategy of Woolworths is to strove for best customer base and increasing the productivity. The structure, as well as hierarchy of Woolworths communication were evaluated among the 100 emloyees of Woolworths in Australia. The survey targeted employees from the organizational stage that starts from the employees working at the shop floors as executives of sales to the senior manager at Woolworths. It is imperative to know that different strategies of communication and tools have a different but major influence happens in the relationship quality between the colleagues and variety of services provided to the stakeholders. The structure of communication and plans influence the core competency and productivity in the organization hence enhancing the total productivity

Communication style and leadership

Communication is a vital tool which can be used by the individuals and brands to influence the internal and external stakeholders for perceiving them. Communication can be enhanced through the process of training and development apart from the personality traits. Management, as well as leadership in organization has an influence on the internal and external organizational communication. It needs to be noted that great and transformational management structure the process of communication, channels and the transmission of the message. Face to face communication at the organization plays a dominating role in the promotion of employee satisfaction.

Several employees opine that receiving notification is required on new decision, policies, and changes in the organization. It is highly ideal when such notification is followed by the personalized communication. Transformational style of leadership in terms of leadership style and communication leads to positive change in the organization (Prabavathi & Nagasubramani 2018). As per the study, it is seen that 90 percent of the employees ascertain that transformational leadership stress and promoted the process of internal communication. In such a scenario, all the vital decision, policy changes, and new establishment within the company are communicated in a formal and informal manner to the employees of the organization.

Written and oral communication process

Written, as well as oral communication has established to a stage of maturity. The organization has developed process of communication and structure that helps the employees. Any critical policy changes and important guidelines is communicated to the employees utilizing the mean such as notices, emails and memos. Other messages, as well as information is shared using the application of social communication, the tone is relaxed at this point and informal for easing the communication between the employees (Prabavathi & Nagasubramani 2018). Written emails, as well as notices are coupled with face to face meeting but this might happen with communication that consist of major changes in the regulations, procedure of operation and legal regulation to the operation within the organization that is done for enhancing the clarity and participation of employee.

Intercultural communication

Woolworths in Australia comprises of different people from various races and ethnic groups thereby leading to the variance in the culture and language thereby internal communication is deemed as critical in the creation of a strong and working team and link at the workplace. Organization require supportive, as well as positive environment for the attainment of the organizational goals hence it is imperative that internal communication policies must be well established (Men & Bowen 2016). Woolworths has established an appropriate and proper organizational communication structure that helps in promotion of the transparency and communication thereby leading to operations that is harmonious. Woolworths even create different communication policies that help the employee for communication with each other in an easy manner. The organization contains a communication application that has been established to help the employees from the sales executives to the senior manager thereby enabling communication towards the entire level of hierarchy (Algaba., van den Brink & Dietz 2018).

Woolworths provide employment to people from different educational background, level and countries and the differences are addressed with the help of the intercultural policies that are proactive and enables to promoted a working environment that is harmonious. It is important to understand that communication is the soul of the business and team at Woolworths are very competitive hence the organization strives to attain the operation and communication that helps in promoting the communication that match the company. Various communication structure are present that depends entirely upon the organization and industries hence structures comes with various advantages and disadvantages and hence selection of the best and fit communication is the need of the hour (Algaba., van den Brink & Dietz 2018). Woolworths utilize a flat communication structure that helps the employees notwithstanding their hierarchical levels for communication with each other in a direct manner hence leading to an accurate and communication in a timely manner leading to the enhancement in messaging and clarity of communication thereby enhancing the enhanced productivity (Men & Bowen 2016).

Recommendation

Woolworths requires an effective plan of communication and structure that enhances the employee management, customer management and the development of product offering. Hence, Woolworths must adjust the structure of communication and strategy from one that is competitive to one that provides the major emphasis to the needs of customers and expectations. The process of communication and structure must be one that leads to clarity in regard to both customer, as well as needs of employee because this enhances the satisfaction of customer thereby leading to loyalty amongst the customers while motivating the employees leading to the enhanced efficiencies and total productivity. The communication structure at Woolworths must be enhanced for meeting the organizational needs and these comprises of the real time information conveyance and collection of feedback as this will help in sharing of knowledge and skill thereby leading to a working atmosphere that is positive and correct. As per the discussion, it can be commented that Woolworths is the second largest retail giant in Australia and comprises of a well established and strong communication structure. The organization further cultivated atmosphere which is great and resulted into a climate that is emotionally positive, thereby helping the employees and team member. As per the study it is properly defined that the presence of the strong corporate communication structure, as well as culture with the proper dynamics of the team, leadership and policies of communication

References

Algaba, E., van den Brink, R., and Dietz, C. (2018). Network structures with hierarchy and communication. Journal of Optimization Theory and Applications, 179(1), 265-282.

Men, R.L. and Bowen, S.A. (2016). Excellence in internal communication management. Business Expert Press.

Prabavathi, R. and Nagasubramani, P.C. (2018). Effective oral and written communication/ Appl. Adv. Res, 3(S1), p.29.