Introduction

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Abstract

This article mainly focuses on the Prince Edward Island preserve company which is situated in Canada. This company mainly introduces a huge collection of food products which is very unique from the other companies. This company mainly produces different types of jams, tea, honey, vinegar and other food products. This article discusses the different methodology which applications help this company to develop their position and also suggest this company to identify their weakness which will help this company to create a better position for their future growth. This article also discusses their evolution in the market and how they achieve this position to applying this model and strategies.

Table of Contents

Introduction. 4

Discussion. 4

Strategy apply for its growth. 4

Core competency. 5

Evolution of PEIPC.. 5

Conclusion. 6

Reference. 7

Introduction

Prince Edward Island Preserve Company is a famous food shop which is situated in new Glasgow, Canada. This company mainly introduces new food items and their excellent presentation and gardening help to create a significant reputation in the Canadian market. Most of their customers visit these restaurants for their unique collections of jam products. Their unique resources help this company to enhance their profitability. This company offers a huge range of food products such as vinegar, honey, jam, tea, mustard and many more items. Their products are very well packaged and unique that helps this company to become more popular and help to develop their brand image in the Canadian market. This company uses some techniques, Mosel, strategies which indicate their popularity and contribute a lot for their achievement. This company enhances their business through their proper management in production, distribution and packaging process. Those all parts help this company to be famous and also protect uncertainties of the market.

Discussion

Strategy apply for its growth

This company uses some strategies to show their business development and also help to enhance their connectivity with the customers. The information’s are discussed at the given below:

VRINE certification

Through the help of this model, this company can meet its market demand and also be able to protect all uncertainties of the market (Purba& Tan, 2018). Through the help of this model, this company introduces some new technologies and thoughts which help the employers to develop more variants of their products and attract customers. This company gets VRINE certified which introduces the uniqueness of their products and creates a competitor-able situation in the market where other companies face difficulties to imitate their products (Bell & Rochford, 2020). Through this certification, this company enhances their business structure and creates a high position in the market to compete with others through their unbelievable product collections.

Business strategy

To develop their business pattern, this company applied SWOT analysis as a strategy of business process. This company has been increasing their competitive edge of their resources through increasing food adding and content champagne, liquor into the jam products. That makes their product unique and separate from others. This company applies SWOT analysis as a strategy of their business explanation (Benzaghta et al., 2021). This company has a maximum strength, weaknesses, opportunities and threats. Their strength is their unique production techniques that make a high demand in the market. This strength also helps this company to make outstanding sales growth and create a sustainable increase in their future. This company’s weaknesses may seem to increase their product price which creates a bad impact to compete with other companies in the market. It can be dangerous for this company for their future explanation.

The opportunities create a great surface for their future success. The director of this company has been thinking of expanding their restaurant in two cities which are Tokyo and Toronto. It can help this company to give more customers and through those branches, their customers easily receive their requirements (Shinno, Yoshioka, Marpaung&Hachiga, 2006). One of the threats that the company faces is the possibility of losing quality staff in terms of employment. Some employers worked in only the seasonal period in this management position. If the company is more focused on these issues, it helps this company to determine the growth and development of this organisation. Through this SWOT strategy, this company is able to identify their strengths, weaknesses, oppertunities and threats which help this company to create a strong position.

Core competency

This company applies three conditions for their resource to be a core competency. First, their product played totally unique which should not be easy for other competitors to imitate. Secondly, this company should ensure through their products all customers’ satisfaction after their use. Through applying this, this company uses different ingredients in the jam making which is totally unique from the other company and it ensures the customer’s requirements. The third is, this company has a good working environment and high morale that every employee needs in the workplace. Those all are very useful for this company to consider their future growth and success too.

Evolution of PEIPC

Prince Edward Island Preserve Company first started their business as a small company which marketed specifically food items only. After, this company founder and major shareholders saw their opportunities and with the help of their business strategies, this company achieved more than 1 million sales in the market. Those strategies help this company to achieve more success and evolution. Their new technology innovation, evolution of management helps this company to show a steady growth in the market. This company applies new model, strategies in their business process which are very effective and those all help this company to create a smooth surface for their future development (Ferreira et al., 2019). Through the help of all those techniques, now this company is able to expand their business in Toronto and Tokyo. Those strategies help this company to grow steadily to reach great heights in the market and their strong efforts help this company to maintain their high quality themes and services. This company always focuses on maintaining their product prices, staff management and customer requirements, which help this company to become more presentable and able to create the best quality team for their internal growth.

Conclusion

According to the study of this article, it would be concluded that the Prince Edward Island preserve company became more famous through applying this model and strategies in their business structure. This company introduces unique product collections which help this company to achieve more popularity and their proper business plan helps to create a unique market demand for their excellent products. This company base exists to the moment to focus on the effort to maintain high quality service and theme. This company first started very small, after their implementation of strategies and plans in the business process, this company achieved the highest popularity in the market growth. If this company deals properly with their weakness and threats, the future of this company will be totally secured. Their strength and opportunity help this company to create a sustainable position in the market and help this company to get international recognition.

References

Bell, G. G., &Rochford, L. (2020). Identifying and Understanding the Core Concepts in Strategic Management. The Journal of Applied Business and Economics, 22(11), 12-24. Retrieved from: http://m.www.na-businesspress.com/JABE/JABE22-11/1_BellFinal.pdf

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., &Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73. Retrieved from: https://digitalcommons.usf.edu/cgi/viewcontent.cgi?article=1148&context=globe

Ferreira, E. P., Gruber, C., Merino, E. A. D., Merino, G. S. A. D., &Vergara, L. G. L. (2019). Strategic management in the meat processing industry: an application of SWOT Analysis in storage and shipping stage. Gestão&Produção, 26.Retrived from: https://www.scielo.br/j/gp/a/yK5NnCqXzzyMJ3nYxz8qQjD/?lang=en&format=html

Purba, J. T., & Tan, J. D. (2018). Owners’ integrity, customers’ relations, and focused attitude as strategies for family business sustainability and growth: an empirical study. Journal of Economics, Business, and Accountancy Ventura, 21(2), 219-228. Retrieved from: https://pdfs.semanticscholar.org/5131/7f75d12841fd1b97eaba7d63a012e9be02fc.pdf

Shinno, H., Yoshioka, H., Marpaung, S., &Hachiga, S. (2006). Quantitative SWOT analysis on global competitiveness of machine tool industry.Journal of engineering design, 17(03), 251-258. Retrieved from: https://www.researchgate.net/profile/Hidenori-Shinno/publication/233521551_Quantitative_SWOT_analysis_on_global_competitiveness_of_machine_tool_industry/links/55ebc16008ae65b6389dedae/Quantitative-SWOT-analysis-on-global-competitiveness-of-machine-tool-industry.pdf