Introduction

Dean Barnlund presented the transactional model of communication in the year 1970 for aiding in interpretation of the interpersonal form of communication that shall lay emphasis on sending as well as receiving messages that happens in-between two different people (Alshanqiti & Khozium, 2021). This model encompasses multiple layers as well as represents a system of feedback. The constant levels of feedback shall be offered by both of the parties. This model from Barnlund shall be made with cues of public, private as well as behavioural nature. Public cues shall represent those which shall happen in the specific environment or else could be man-made. The private cues encompass factors akin to senses as well as could either be verbal / non-verbal whilst the behavioural cues shall pertain to behaviours as well as could in addition either be verbal or else non-verbal (Alshanqiti & Khozium, 2021).

Conceptual Background

Transactional model for communication represents an exchange in messages amongst the sender as well as receiver wherein each shall take turns for sending or else receiving messages (Velentzas & Broni, 2014). Herein, both the sender as well as receiver shall be known to be communicators and respective role shall reverse every time in process of the communication as both of the processes concerning sending as well as receiving shall take place in same instance. In this context, communicators shall either be humans or else machines, yet humans shall be taken to be communicators as part of this report for analysing general form of communication in-between the humans (Velentzas & Broni, 2014). This model shall mostly be used with respect to interpersonal communications as well as in addition be referred as circular model for communication. The transactional model shall refer to a process entailing continuous change as well as transformation wherein each of the component shall change in terms of the people, their respective environments as well as the specific medium which is used. On account of the same, there shall be an assumption that communicators shall be independent as well as act in any manner they desire (Velentzas & Broni, 2014).

As both the sender as well as receiver will be necessary for keeping a communication in being alive within the transactional model, communicators shall in addition be interdependent for one other. To take an example, the transactional form of communication shall not be possible in case concerned receiver does not listen to the sender. This transactional model shall represent a most general framework concerning communication (Velentzas & Broni, 2014). Everyday interactions as well as talks shall in addition form part of the transactional model concerning communication. The same shall be highly efficient to communicators from similar environments as well as individual elements. To take an example, communication in-between people who shall know one other shall be highly efficient on account of them sharing same form of social system. With respect to the transactional model, reliability as well as efficiency concerning communicated message in addition depends on specific medium which is used. To take an example, same message may not get perceived by specific person in same manner while it gets sent using a phone as against when the same shall be provided in a face-to-face meet (Velentzas & Broni, 2014). The same shall be on account of any possible losses in message over phone call or else due to gestures not being used.

One of the key element of Barnlund’s model is the three noise factors, and the same includes the following: [1] physical noise, that is, the same represents external interferences concerning both sender as well as receiver for specific message, and shall include loudspeakers, or even loud children or loud parties, [2] physiological noise, that is, these shall represent barriers which shall be caused on account of senders or else the receivers, and shall include things akin to talking very fast, mumbling, or else lacking pauses during conversations, and [3] psychological noise, that is, the same represents a noise which shall be caused on account of mental interferences either from speaker or else from receiver, and the same shall be caused on account of wandering thoughts, sarcasm or else assumptions (Palyga & Wardaszko, 2016).

The overcoming of the noise barriers shall be by way of overcoming the various barriers which result from noise and shall be undertaken by way of identifying source pertaining to noise such that possible set of solutions can be suitably thought out, removal of physical distractions in any place they move or else move away against them, listening in an active manner whilst someone has been speaking, being empathetic as well as not judging, using clear form of language as well as being coherent, and seeking as well as offering feedback (Venu & Reddy, 2016).

The advantages of this model include the following: [1] this model illustrates shared form of domain experience concerning both sender as well as the receiver, [2] this model lays emphasis over the simultaneous manner of sending messages, noise as well as feedback, and [3] Barnlund’s model has been considered by critics to be highly systematic form of model focussed on communication (Johnson & Hackman, 2018). The disadvantages of this model include the following: [1] this model while being effective is also highly complex, and [2] both sender as well as receiver shall be required in understanding the codes that are sent by other such that they each need to possess similar book of codes (Johnson & Hackman, 2018).

Business Communication: Planning and Implementation

Along with team comprising of employees sourced from varied different departments, a team to undertake task force need to be established for looking into existing internal policies and policies pertaining to customer communication for the identification of loopholes in the specific context over the course of subsequent three months. In addition to the same, task force shall plan and come with suitable recommendations which shall form the relevant basis with respect to coming with communication policy that is strong and effective, and shall be highly beneficial for customers, employees, as well as all of the relevant stakeholders in the organisation.

The key objectives with respect to this task force shall entail: [1] engaging staff as well as availing customer feedback which shall enable in the identification of pertinent loopholes within the existing strategies of communication, [2] proposing novel ideas for being factored within the new policy for communication, [3] organising for staff training that spans organisation-wide context with respect to overall significance as well as applications concerning the business communication, [4] coaching of the employees with respect to effective form of customer communications, and [5] official formulation of documentation standards as well as etiquette for communication.

Conclusion

In achieving the objectives concerning business communication focussed on the Barnlund’s transactional model, task force established will need complete levels of support as well as co-operation from the top management such that the new plan for communication shall be an effective success. In addition, key inputs and feedback with respect to newer ideas shall need to be sought for making communication to become better from an internal as well as an external contexts. As one starts the process, the overall communication quality, transparency and noise reduction shall enhance to a significant extent and the same shall aid the specific organisation to achieve critical business outcomes having long-term benefits.

References

Alshanqiti, A. M., & Khozium, M. O. (2021). Communication Models Comparisons: Tackling Approach for Corporate Communication. Psychology and Education Journal, 58(4), 4075-4079.

Johnson, C. E., & Hackman, M. Z. (2018). Leadership: A communication perspective. Waveland Press.

Palyga, A., & Wardaszko, M. (2016). A Management Model for Effective Team Communication in Business Simulation Games. In Intersections in Simulation and Gaming (pp. 43-57). Springer, Cham.

Velentzas, J. O. H. N., & Broni, G. (2014). Communication cycle: Definition, process, models and examples. Recent advances in financial planning and product development, 117-131.

Venu, P., & Reddy, S. (2016). Communication Skills. International Journal for Innovative Research in Science & Technology, 3(4), 423-427.