3231THS Managing Hospitality Service Experiences

Proposal for implementation

Table of Contents

Introduction. 3

Company Overview.. 3

Proposal 3

Market Mix. 3

Discussion. 4

Benefits to the business. 5

Challenges and recommendations. 5

Conclusion. 6

References. 7

Introduction

Business Expansion is a phase where an organization has arrived at a mark of development and is searching for additional choices to create more benefit. With the new era and digitalisation Legion Trade Pty Ltd in New South Wales, Australia is planning to expand their business in the ecommerce market. Legion Trade Pty Ltd is specialized in exporting Dairy, and Meats of Australian Origin. The purpose of this study is to make a proposal to the Managing Director regarding digitalisation and expansion of the business in the e-commerce platform. It also discusses strategies that can be implemented to promote the business.

Company Overview

The red meat and cow’s enterprises in Australia contribute essentially to the Australian economy. Legion Trade Pty Ltd specialised in the export of dairy products and Australian-sourced meats. It offers high-quality meats, fish, and dairy goods. The firm was founded in 2010 and has grown over time. The company need plans to expand its operations throughout the continent.

Proposal

To improve sales, the company’s idea is to expand the firm onto digital channels and implement digitalisation of modern machineries.

Market Mix

PRODUCT – Legion Trade Pty Ltd maintains domesticated animals such as meat and dairy products. It contains meat such as bison sharp edge, frozen crab, frozen quail meat, gentle lunch gathering meat, sheep meat, emu meat, duck meat, crude fish, milk, and milk things.

PRICE – The method for assessing the item should be based on the thing expenditures are included the work cost, the retail, dispersion charge, and assembly, as well as other considerations. Marketing Mmarketin has a large impact on client esteem. While the showcasing blendapproach has a substantial impact on customer value (Khaswarina, Sucherly and Ariawaty, 2020). The goal is to maintain it lower than other competitors.

PROMOTION – Successful showcasing strategies involve all of the restricted time practices all through the displaying mix, including publicizing, direct promoting, and in-store unique exercises. Legion Trade Pty Ltd intends to advertise itself through internet media and a customer loyalty programme.

PLACE – Aside from New South Wales, Legion Trade Pty Ltd will create an internet business site where the item will be shown and sold.

PEOPLE – Excellent customer service turns to transactions and can help increase a client base through referrals. to look at the role of consumer loyalty as an arbiter in the association between administration quality, administration direction, and advertising blend procedure and client steadfastness (Solimun and Fernandes, 2018). Obtaining these recommendations from customers who have purchased from the company may also be an excellent example of how marketing efforts can support business interactions.

PROCESS – The most common method of confirming the request to doorstep delivery, to the consumer, ought to be intended for optimum efficiency and consistent quality, but may likewise comprise Legion Trade Pty Ltd-approved characteristics, for example, being earth or reasonably involved. The organisation is centred on the most common method of providing the highest quality animals.

PHYSICAL EVIDENCE – Physical evidence connects points of view that show Legion Trade Pty Ltd exists and that a transaction happened. The shop in New South Wales is physical proof.

Discussion

Digitalization is transforming the dairy and meat industries in the modern-day. Amazing marketing strategies aid firms in being focused on a clear set of objectives. It is quite wise to develop a framework for Legion Trade Pty Ltd’s strategic plan at the very beginning of the planning phases. The meat and dairy industries have massive open doors for digitization. It demonstrates that many organisations are far from prepared to profit from digitization and are more concerned with increasing efficiency through digitalization than with pursuing a development goal (Björkdahl, 2020). Despite the fact that progress has been made for a long time, the execution will necessitate structures. Shrewd plans have been critical in responding to the rapidly changing climate, and most firms have scaled up their initiatives in the same way. Digitization entails transferring data from a basic organisation to a complex configuration, for example, creating a digital rendition of paper-based investigations and uploading them to an internet-based data base where consistent reports are generated. Digitalization is the most frequent approach to adopting advanced innovation, such as start-to-finish meat processing programming to improve existing work processes, such as creating dashboards that display continuous KPIs on a handling line’s presentation. Computerized transformation entails more important and limitless modifications to how a company uses modern innovation. Every action in the meat production sector is dependent on strong human ties. This value translates to well-to-advanced phases, when the company can engage with and chase down fresh leads. Each stage of the meat production process has its own set of advertising goals. Ranchers and farmers gain from the networks of people who eat meat; organisations benefit from ranchers and farmers; state affiliations benefit from groups, and so on.

Benefits to the business

Diversification of Market Outlets – E-commerce can expand Legion’s arrangement of promoting sources for the firm. the foundation of an energy trade framework for energy adaptability supply, just as a specific proposition for the e-balance stage (Bartkiewicz and Matusiak, 2019). Different outlets normally have times of high traffic and movement, trailed by times of low or dormancy. While a web-based shop may likewise encounter these back and forth oscillations.

Item Specifics and Suggestions – Online Legion will be able to provide detailed representations and images of each item.

Customer Convenience and Extended Customer Base – The customer base will grow as a result of the web-based phases. The internet business allows them to buy when their finances allow.

Challenges and recommendations

Advancement/Attracting Customers – Getting to the client is one of the most challenging tasks. Legion Trade Pty Ltd ought to guarantee an overhauled web presence with a procedure for driving buyers from online media, email, and various improvements to their site and online store to advise for both new and prospective consumers.

Client Associations and Experience – Relationships are verifiably significant in developing organizations and customers the same. Encouraging a relationship with the estates and farmers from which they are buying through the capacity to come to the area and experience of working together with the workers and the property environment is a significant driver for certain individuals and can be hard to reproduce in an internet-based climate. New technologies improve interaction capabilities, foster new corporate organisational behaviours, and alter individual lifestyle and behaviour (Chui, 2018). To overcome this difficulty, Legion Trade Pty Ltd must provide clients with options and information on the advantages of asking on the web and being followed through on the first step.

Conclusion

this study make proposal to the Managing Director regarding digitalisation and expansion of the business in the e-commerce platform. It also discusses strategies that can be implemented to promote the business. It discuss the market plan to mainly work on its ecommerce platform and make it so the people can easily access to the website and it also gives some recommendations on how to make it more updated and advance.

References

Bartkiewicz, W., & Matusiak, B. E. (2019). E-balance business proposal: How to find benefits from active demand response. In IOP Conference Series: Earth and Environmental Science (Vol. 214, No. 1, p. 012008). IOP Publishing. Retrieved from: https://iopscience.iop.org/article/10.1088/1755-1315/214/1/012008/meta

Björkdahl, J. (2020). Strategies for digitalization in manufacturing firms. California Management Review, 62(4), 17-36. Retrieved from: https://journals.sagepub.com/doi/abs/10.1177/0008125620920349

Chui, M. S. (2018). To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival. Nang Yan Business Journal, 6(1), 21-46. Retrieved from: http://www.ny.edu.hk/web/cht/nang_yan_business_journal/Nang%20Yan%20Business%20Journal/nybj-2018-0002.pdf

Khaswarina, S., Sucherly, U. K., & Ariawaty, R. R. N. (2020). The Effect of Market Strategy, Customer Value, and Marketing Mix Strategy on Competitive Advantages of the Rubber Plantation in Riau Province. Journal of Talent Development and Excellence, 252-262. Retrieved from: http://iratde.com/index.php/jtde/article/view/103

Solimun, S., & Fernandes, A. A. R. (2018). The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty. Journal of Management Development. Retrieved from: https://www.emerald.com/insight/content/doi/10.1108/JMD-12-2016-0315/full/html